EMBA10 Graduation Ceremony

Keynote Speaker: Riccardo Braglia, Former Vice Chairman and CEO Helsinn

When: Saturday 25th March, 17:00
Where:  Aula Magna, USI Università della Svizzera italiana, Via Buffi 13, 6900 Lugano

We will celebrate the success of our EMBA#10 students.

Riccardo Braglia

Riccardo Braglia is Helsinn Group’s Former Vice Chairman and CEO, Managing Director and a member of Helsinn Holding’s Board of Directors and the Executive Committee for Helsinn Group’s strategic management.
Riccardo Braglia is an entrepreneur and won the 2011 Best Entrepreneur of the Year in Italian-speaking Switzerland Award by Swiss Venture Club and the Ernst & Young Award for the best Swiss Entrepreneur of the Year 2012 for High Tech/Life Sciences.
Riccardo Braglia holds a degree in Business Economics with specialization in Industrial Management from Luigi Bocconi University, Milan.

Agenda

• 17:00 – 17:10 Welcome Address, Prof. Gianluca Colombo, EMBA Academic Director
• Online Keynote Speaker, Riccardo Braglia
  Former Vice Chairman and CEO Helsinn
• Conferring of Diplomas, Prof. Gianluca Colombo Dean Faculty of Economics & EMBA Academic Director
  Prof. Paulo Gonçalves, EMBA12 Academic Director
• Class Address EMBA10 Representatives
• EMBA Alumni stories
  Carlos G. Fairtlough, Managing Director, ISATI Srl
  Slaven Klarin Smiljanic, Chief financial officer, Stellantis Middle East
• USI EMBA CLUB President, Melina Schatz
• Closing remarks, Prof. Gianluca Colombo, Director Executive MBA
• 19:00  Aperitivo, Dj Set, Dinner in Aula Magna

On March 8th, it may seem easy to celebrate women, but is this enough to resolve underlying issues?
According to the Executive MBA Council, in 2021, only 33% of EMBA participants worldwide were women, a slight increase from 30% in 2017. Despite this being the highest percentage ever, achieving gender equality remains a challenge.
USI EMBA is trying to increase female enrollment, despite the various societal factors. ( gender pay gap, family commitments, fear of job loss).
For instance, as household and family duties tend to fall on women, achieving a work-life balance can be difficult for female students, who have the same 24-hour days as their male counterparts.
Furthermore, the cost of EMBA programs is often significant, and the gender pay gap, though reduced, is still an issue in the workplace. As a result, financing an EMBA program can be more challenging for women than men.
In addition, EMBA programs are primarily targeted at executives, and despite a rising number of female executives (19% in Switzerland in 2021), female executives remain a minority.
USI EMBA strives to reach a gender-balanced and diverse class and believes gender diversity is a valuable asset and a reflection of changing society.

Read some of our EMBA women stories:

– Cristina Saporiti, Director of Operation USI EMBA
– Geraldine Becchi, Partnership Development Specialist at United Nations Volunteers
– Annalisa Kern, CFO Tunneltechnik SA
– Melina Schatz,  Sales Trader, PKB Private Bank
– Alessandra Juri Zanolari, Deputy Director Electronics Manufacturing Services

When: Friday 10th March
Where: Corriere del Ticino, Muzzano

When: Friday 10th March, 7 PM

Where: Blue Room, Executive Center

• 7 PM USI EMBA Open Day
  Program presentation by Professor Paulo Goncalves, EMBA12 Director
• 7:30 PM Special Guest Speaker, Alessandro Colombi, CEO Corriere del Ticino
  “Digital transformation in the publishing industry- challenges and opportunities”
• 8:15 Networking Aperitivo

Biography

Alessandro Colombi graduated at Polytechnic University of Milan  in Aerospace engineering in 2000.
He worked as Commissioning Manager for Alstom Power in Saudi Arabia from 2001 to 2003.
He then worked for Duferco SA from 2004 to 2009, after having completed a 2 years MBA Program at University of Bologna.
He have dealt with business development and with important financial operations specializing in business assessment, M&A, turnaround, financial modeling, business bankability, long terms deal, working side by side with shareholders and executives.

Muzzano, 13 gennaio 2021 – Il Direttore Generale Gruppo CdT Alessandro Colombi. © CdT/Gabriele Putzu

For reservation: emba@usi.ch

Take advantage of this opportunity and book your free-day lesson for the upcoming session.

Special Early bird discount of CHF 8.000.

Course: Marketing (11-12.02)

Professor Luca Visconti

Course Description and goals

The course aims to present what marketing is, its approach to both business and  consumer markets, and the emergence of the customer journey framework. In particular, it clarifies how customer orientation unfolds in times of branding,  digitalisation, and fragmentation of customer value.
The course combines critical thinking with hands-on, practical knowledge, which are organised around the key components of a marketing plan.

The course combines e-learning and in presence pedagogy, and alternates frontal discussion with team working activities. Participants are invited to share their own experience and views, in light of an approach to marketing that is meant to be critical, interpretive, and sensitive to societal concerns. It also integrates
presentations from expert marketing managers, to alternate theoretical and practical knowledge.

Course: Finance (11-12.03)

Professor Laurent Frèsard

Professor Eric Nowak

Course Description and goals

This course teaches the logic underlying the firm’s financial decisions: investment, financing, and payout policies. The main themes will be:

What is corporate finance and what is corporate governance?
Understand financial statements and the concept of value
Understand Cash-flows and master the concept of discounting and be able to apply it in various situations
Understand the trade-off between risk and return and apply it to determine firms’ cost of capital
Understand how firms select investment projects and decide on their sources of financing
Analyze how the “digital” and “sustainability” revolutions affect these topics

Book your session: emba@usi.ch

Friday 10th February, Blue Room, Executive Center:

• 6 PM USI EMBA Open Day
  Program presentation by Professor Paulo Goncalves, EMBA12 Director
• 6:30 PM Alessandro Palmarin, NIO: The cocktail revolution

The founders of NIO Cocktails, Luca and Alessandro, were inspired by a single, simple idea, born one evening while they were hosting friends : bringing home cocktails ready to taste and wisely made, to improve their evenings.
So the same experience, the same premium brands, the same quality ingredients, and the same range of cocktails that you expect to find in the best bars in the world.
The only difference is the need to add ice, they don’t need any other specialist knowledge, ingredients or bar tools.

Biography

Alessandro Palmarin studied Economics and Business Management at Università Cattolica del Sacro Cuore, Milan.
He has an experience of 10 years in retail and corporate direction.
He started his career in 2008 at Calzedonia, then in 2012 moved to Levi’s and Vodafone.
In 2015 he covered the role of Sales director Monobrand Italy for Swaroski.
In July 2017 he decided to leave his comfort zone and the corporate world to follow his startup “NIO Cocktails “ created some months before with 3 associates.

For reservation: emba@usi.ch