PROGRAM

WHY USI

The USI EMBA is a modular, Advanced Master in Management degree, taught in English, by an exceptional international faculty at the Università della Svizzera italiana.

Classes are taught  partially on line for one day,  and on site in Lugano for two consecutive days, Saturday and Sunday, on a monthly basis and for a duration of fourteen months. The program is comprised by twelve core and two advanced courses. The Entrepreneurship module will be held in California, United States, where students will have the opportunity to absorb Silicon Valley’s culture of Innovation.
The curriculum will conclude with a three months keystone consulting project, under the guidance of a professor, and culminate in the defense of the resulting thesis.

 

Roads to Disruption

In today’s world, entrepreneurs and executives must face two new, yet significant, factors that affect political and economic environments, alter social relations and deeply impact businesses, their operations, and their processes.
The first one is the Digital Revolution. The advent of big data, machine learning, and new technologies require new organizational approaches and competencies.
The second one is Sustainability. The need to create and maintain a sustainable society for future generations must be an integral part of a successful business strategy.
Each function, in every organization, must understand their implications and apply the appropriate transformations to obtain a competitive advantage in their markets.
In today’s environment simply closing the managerial skills gap is not enough anymore. In order to prosper in this new reality an Innovative and Visionary approach is required. It is essential to question the validity of existing models with a pioneering, and not merely adaptive, spirit and develop new paradigms.
Università della Svizzera italiana’s Executive Master’s in Business Administration program embraces this spirit of innovation and is constantly evolving to ensure the highest education standard to the participants.

 

USI EMBA distinctive features

  • Innovative content, focus on digital transformation, change and sustainability
  • Distinguished, world- class faculty and guest speakers with extensive experience: both from leading international business schools and from strategic consulting companies around the world.
  • Weekend format: Lessons will be held Saturday and Sunday. In this way, Executive MBA participants can continue working full-time while they study, simultaneously advancing their careers and their professional and personal development.
  • Personalized learning experience: thanks to the small class size of twenty participants, exchanges between participants and faculty are meaningful and tutoring ensures that each individual gains the maximum from the courses.
  • Highly international student profile, 12 years average of working experience
  • Personalised career development services
  • Study in thriving Lugano, Switzerland, at the center of Europe’s cultural and business hubs

CURRICULUM

The USI EMBA 10 starts in September 2021 and continues through March 2023. Classes are held in Lugano every month, for fourteen months and are taught partially on line and on site. One day in asynchronous and one transformational weekend: Saturday & Sunday from 8.30am to 17.30pm.

The program consists of twelve core courses, one of these will be abroad (California, USA), two advanced courses and a three- month project work at the end of the program.

Classroom teaching is combined with online learning. The courses will begin with one day in e-learning delivered before the module on site starts. The courses will be taught one per month for two consecutives days: Saturday & Sunday. After each course there will be the open book assignment.  

Core courses

Quantitative Methods

Using quantitative tools to analyze business information and to develop a company’s strategy is a requirement for business leaders. This course covers an introduction to probability, statistics, optimization, all used in understanding business trends and improving efficiency.

Accounting
This course provides the necessary information and tools to understand financial accounting requirements and reporting. In addition, it offers an introduction to the useful concepts and frameworks that form the basis of managerial accounting.

Economics
How does the current economic climate affect companies? This course provides an understanding of the newest insights from micro-economics and game theory. It also explains the influence of macro economics on the business environment.

Organizational Behavior and Leadership
How do individuals, groups and organizations learn? Why do some groups perform well while other don’t? What is leadership and how can you become a leader? These are the type of questions that will be discussed in OB.

Marketing
Without a market, is there any point in having a product? Understanding consumers, competitors and product development is critical to most businesses. Moreover, in today’s increasingly global market branding takes on a new dimension. Finally, this course looks at the channels and new tools available for product promotion.

Human Resources Management
Hiring is critical for most organizations, but how do you get it right? What is performance and how do you evaluate it? How do you create the right incentives for your valued employees? This course looks at all these aspects of managing employees.

Finance
Understanding the finances of a company is essential. This course teaches the logic underlying the firm’s financial decisions: investment, financing, and payout policies.

Strategy
How can a company compete effectively in its market? Using conceptual frameworks to better understand the external environment – competition and barriers – as well as internal drivers for a sustainable competitive advantage are the focus of this course.

Operations Management
How can you develop reliable yet flexible supply chains? Where is the best location for production? How and why would you introduce quality systems in your organization? These are some of the issues dealt with in this course.

Entrepreneurship and Intrapreneurship
Creating new enterprises is vital for the economy, and so are the processes inside organizations for creating innovative products and services. In this course the discussion will be around creation of new companies as well as ways in which existing organizations can stay or become entrepreneurial again.

Negotiation
The negotiation process is a part of every manager’s day-to-day activities with people inside and outside the organization, people whose cooperation is essential to attain your goals. Negotiation for an executive, for a leader and for an entrepreneur is not a choice; it’s an obligation.

Advanced courses
While the core courses are the cornerstone of the program, the advanced courses, offered towards the end of the 18-month period, give participants the opportunity to take a more in-depth view on selected topics and issues. Using their negotiation and leadership skills, the Executive MBA students will have the chance to exert their influence on the choice of the advanced courses. The list of advanced courses proposed by internal and external professors consists of:

  • Artificial Intelligence (Ai) And Machine Learning (Ml) For Business
  • Leading and Organizing Digital Transformation
  • Risk and Governance For The Digital Age
  • Sustainability Management
  • Valuing the Intangibles
  • Leadership and Corporate Accountability
  • Innovation and Creativity

Keystone project

Once the core-curriculum has been completed, the participants, with the help of the relevant professors, finalize their project focus. The 3-month keystone project is generally done inside the EMBA participant’s company. An integral part of the advanced management learning experience, the project positions the participant as a consultant. Using their new skills and professional experience, the participants will then work on a strategic issue for their company under the guidance of a USI Professor.

Seminars, conferences and workshop
In the last few years we have been organizing seminars with senior managers from different industries, such as chemical, banking, pharmaceutical, fashion or the telecom industry. These University seminars will be open to the program participants in addition to the special seminars and talks organized with international and local speakers.

USI METHOD

Global in scope, regional in focus. Global in scope is the collaboration with an international faculty using strategic case studies from all over the world. Regional in focus means having a personalized and applied learning experience due to the small class size and based on the Swiss tradition of excellence.

Our approach accelerates intellectual development, gives greater strategic vision and immediate applicable knowledge. It is practical, focused on group work, practice-based learning and self-reflection. You use and build on your own experiences to improve your leadership skills and manage complex projects.

Assignments, balanced between practice and theory, business simulations, small group work activities with classmates from diverse backgrounds and experiences are some distinctive features of the USI EMBA design.

You will return from each module to your organization with new skills to better identify, frame, and solve complex business problems; the confidence to make important business decisions in an uncertain and rapidly changing environment; and the leadership skills to drive fundamental change in your organization and industry. The USI EMBA also allows you to test your new skills under the expert guidance of USI’s top faculty during the keystone project at the end of the program.

 

ADVISORY BOARD

Gianluca Colombo
Professor, Director EMBA and Dean of the Faculty of Economics, USI

Tamara Erez
Director Centro Studi Villa Negroni

Paola Franzetti
USI EMBA Representative, Senior Legal Counsel

Glenda Braendli
Assurance Partner PwC Switzerland

Barbara Hoepli
President The Swiss Chamber of Commerce in Italy

Daniele Lotti
Head of EOC Ente Ospedaliero Cantonale and President of SES, Società Elettrica Sopracenerina SA

Jean Pierre Pedrazzini
Senior Partner Egon Zehnder International (Suisse) SA

Franco Polloni
Head Central Switzerland, Ticino & Italy Region, EFG Bank

Julia Renaux
USI EMBA Representative, Client Relationship Manager

Gianluca Colombo
Professor, Director EMBA and Dean of the Faculty of Economics, USI

Tamara Erez
Director Centro Studi Villa Negroni

Paola Franzetti
USI Emba Representative, Senior Legal Counsel

Glenda Braendli

Assurance Partner PwC Switzerland

Barbara Hoepli

President The Swiss Chamber of Commerce in Italy

Daniele Lotti
Head of EOC Ente Ospedaliero Cantonale and President of SES, Società Elettrica Sopracenerina SA

Jean Pierre Pedrazzini
Senior Partner Egon Zehnder International (Suisse) SA

Franco Polloni
Head Central Switzerland, Ticino & Italy Region, EFG Bank

Julia Renaux
USI EMBA Representative, Client Relationship Manager

FACULTY

Truly international faculty

All of our highly experienced and qualified academics have international backgrounds. The USI EMBA faculty members are selected for their excellence in applied research, experience working in the private and public sectors and their teaching roles in executive education programs at top business schools.

They are experts in helping executives apply the latest management theory to their work and they take a multidisciplinary approach to their subjects, encouraging participants to do the same. Additional external faculty members from renowned business schools offer a number of advanced courses.

GIANLUCA COLOMBO

Professor of Entrepreneurship and Management at USI.

PAULO GONÇALVES

Professor of Operations Management at USI. PhD (MIT Sloan), M. Sc. (MIT), M. Sc. (USP)…

ERIK LARSEN

Professor of Strategic Management at USI. Co-Founder of the USI EMBA. PhD (Copenhagen), M. Sc. …

FILIPPO CARLO WEZEL

Professor of Organization and Management at USI. PhD (Bologna), M. Sc. (Bologna).

FRANCESCO CIABUSCHI

Professor of
International Business

KOSTIS CHRISTODOULOU

Visiting Professor of Quantitative Methods. PhD (London Business School), M. Sc. (LSE). Kostis …

ERIC NOWAK

Full Professor of Financial Management and Accounting

KANDARP MEHTA

Visiting Professor of Entrepreneurship and Negotiation

LUCA VISCONTI

Full Professor of Marketing

LAURENT FRESARD Full Professor of Finance

LAURENT FRESARD

Full Professor of Finance

GIANVITO LANZOLLA

Visiting Professor of Strategy

PROGRAM CONTACTS

CRISTINA SAPORITI

Program Manager

LISA PAROLINI

Marketing Coordinator

GUEST SPEAKERS

Paolo Besani, EMBA
Partner HDPB srl and Chairman Innovation Mould srl

Jean Pierre Blaison
Human Resources Director at Alfred Dunhill

Riccardo Braglia
CEO and Managing Director Helsinn Holding SA

Michele Buttazzoni
Group Integrated Logistics Manager at Gucci Group

Francesco Caporali, MBA
Managing Partner at CAPCOST Srl, Business Up Sagl

Dr. Marco Cavadini
Eidgenössische Technische Hochschule Zürich

Dario Duse, MBA
Managing Director at AlixPartners

Cristiano Gellera, MBA
GCC Suisse Sagl, Studio di Ingegneria Gestionale

Raimondo Gissara
Founder & Partner at #be

Lorenzo Leoni
Managing Partner, TiVenture

Paolo Orsatti
Managing Partner, TiVenture

Francesco dell’Endice
Founder & CEO, QualitySense AG

Olimpio Pini
President Pini Swiss Engineers SA

Paolo Ciccarelli
Chairman & CEO, Schmidt Milano

Augusto Mitidieri
CEO Sintentica SA. Winner of CEO of the Year 2018

Marziale Brusini
Director Region South, Sunrise Communication

Cesare Maifredi
General Partner 360 Capital Partners

Diego Gilardoni
Senior Advisor PLTFRM, Global Business and Communication Expert

Lelio Mondella
General Manager LVMH

Luca Esposito
Leading EMEA Sales Director | Cloud | SaaS | CX | CRM

Monica Ferrario 
Country Manager Kilpatrick Group Sa.

Andrea Frei
Culture Consultant

Daniela Fusar Poli
National Sales Manager ASSOS of Switzerland, Cyclist – Italian National Team

Michele Genovesi
Board Member, Group Head of Business Development at Soho Flordis International

Stephen Norman
SVP Ventes & Marketing, Groupe PSA
Groupe PSA

Daniele Lotti
Head of SES – Società Elettrica Sopracenerina, Head of EOC – Ente Ospedaliero Cantonale

Santiago Imperatrice
CEO & Founder Latitude 46
Web & Digital Marketing

Prof. Mauro Baranzini
Professor Emeritus Università della Svizzera italiana

Marco Cerulli
Civil Engineer & Risk Manager
Consultant & Coach for Managers & Leaders

Management Consulting Service

Anna Maria Rugarli
Sustainability & Responsibility Senior Director EMEA, VF International

Andreas Rudolph
Regional Director, Lee Hecht Harrison

Marco Romani
Senior Advisor for Strategy Management and Energy Diversification Development Executive Director

Luca Peyrano
CEO and General Manager at ELITE

Vincenzo Martino
Managing Director presso MFG Consulting

Marco Pozzo, EMBA
CEO at ALESSI

Alexander Rehm
Senior Executive Coach, Associate Lecturer for Leadership

Cristina Spagna
President and Managing Director of Kilpatrick Group

Emmanuel Toniutti, PhD
Chairman International Ethics Consulting Group

Ryan Vannin
Founder of Plastical sagl

Pieralvise Zorzi
Senior Marketing Consultant

Sebastiano Cobianco
CEO Ex Machina SAGL

Ronnie Kessel
CEO Kessel Auto SA, Owner Kessel Racing, CEO Kessel Immobiliare, CEO Kesmon Meccanica

Piergiorgio Balbo
Executive Vice President Operations presso FIAMM

Olimpio Pini
Presidente presso Pini Swiss Engineers SA, Lugano

Gianluca Carnabuci
Professor EMBA, Faculty of Economics, USI

Bhavesh Naik
Senior Director, Product Development, Sourcing and Innovation, VF International

Karl Heinz Salzburger
Former Vice President & Group President, VF International VF International

Ernesto López Pino
Group HR Director, LLX Global Business Services

Alessandro Palmarin
Co-Founder & Sales Director presso NIO Cocktails Srl