LUCA VISCONTI Full Professor of Marketing


Full Professor of Marketing

Luca M. Visconti is Full Professor of Marketing at IMCA (Institute of Marketing and Communication) and at ESCP Europe, Paris.

He is Lecturer at IFM (Institut Français de la Mode) and Sciences Po, Paris.

Prior to his current appointment, he was Full Professor at ESCP Europe (2011-2017) and Lecturer in Marketing at Università Bocconi (1999-2011), where he received his Ph.D. in Business Administration and Management. He has been Visiting Scholar at Leeds School of Management, University of Colorado (2004-2005), and at École Supérieure des Affaires, Université de Lille2, Lille (2007-2008 and 2010).

His research inspects the intersections of consumption, markets, and culture (Consumer Culture Theory). In particular, his work focuses on branding, luxury, storytelling, market vulnerability, and wellbeing. His work appears in high-ranked journals (Journal of Consumer Research, Journal of Marketing Management, Marketing Theory, etc.), books, and book chapters.