Digital Business Immersive: discover our Executive MBA with interactive hands-on exercises

Take advantage of this opportunity to experience an exceptional free overview of the courses, campus, and the academic body.

When: 14,15,16 March 2019

Where: USI, Executive Center, Via Giuseppe Buffi 13,6900 Lugano

Digital Business Immersive is a four-day programme through which participants learn how to fully develop a digital marketing strategy through customer-centricity. Interactive sessions-including case studies, group exercises and practical workshops, explore the challenges and opportunities of digital businesses.
Digital Business Immersive will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company.

Topics covered

• Social media strategy and marketing
• Overview of content management
• Ecommerce platforms
• Customer Journeys
• Creating optimal brand stories
• Search Engine Marketing – SEO to SEM: Organic and paid search
• ROI-based framework
• Analytics and key performance indicators (KPIs)

INSTRUCTORS

Martín Cabrera
Industrial Engineer and Digital Business Coach and Lecturer.
CEO and Founder of O2 Digital, Digital Marketing Academy based in Buenos Aires, Argentina.
His professional background includes managerial positions in Sales and Marketing in multinational companies such as Red Bull and Procter & Gamble.

Martín loves to develop and test digital marketing frameworks which he later synthesizes in understandable bits for professionals and entrepreneurs to apply in their businesses. More than 600 entrepreneurs have graduated from his signature courses.

Santiago Imperatrice
Industrial Engineer with 10+ years experience in Digital Business.
CEO and Founder of Latitude 46, Digital Marketing company based in Lugano, Switzerland.
His professional background includes management positions in multinational companies such as IKEA, Guess and Bally.

“Content is King, but engagement is Queen and she rules the house.”

Santiago work with owners and managers to drive better business outcomes with best-in-class digital marketing strategy: SEO / SEM, Social Media marketing, Google Ads campaigns, and everything in between.

He creates courses and teaches on subjects including Ecommerce, Social Media Marketing, Personal Branding and SEO/SEM strategy.

Limited places, book now at: emba@usi.ch

Economie e sfide della politica: giornata di studio con Elsa Fornero e Paolo Cottarelli

Martedì 05.02.2019

Università della Svizzera italiana

Un successo confermato quello dell’evento ” Economie e sfide della politica ” anche dagli oltre 80 ospiti che si sono distribuiti  in Auditorium durante il corso della giornata di studio.

Guests eccezionali hanno dato via ad un dialogo basato sulla comprensione e l’ascolto:

Fornero Elsa, Università di Torino, ex Ministro del Lavoro e delle Politiche Sociali ( 2011-2013)

Colombo Gianluca, Professore Ordinario di Entrepreneurship e Management e Direttore dell’Executive MBA, Università della Svizzera Italiana

Galimberti Alessandro,Presidente Ordine Giornalisti Lombardia e UNCI, Il Sole 24 Ore

Mele Antonio, Professore Ordinario di Finanza, Università della Svizzera Italiana, e Senior Chair, Swiss Finance Institute

Giovanni Merlini, Consigliere nazionale, membro della Commissione parlamentare degli affari giuridici.

Pezzulli Bepi, Direttore di Select Milano e avvocato di affari, autore del saggio “L’altra Brexit”

Schimmelfennig Frank, Professore Ordinario di European Politics al Politecnico Federale di Zurigo (ETH)

Vitta Christian, Vicepresidente del Consiglio di Stato del Canton Ticino, Direttore del Dipartimento delle finanze e dell’economia

Guest speaker: Cesare Maifredi

When: 14 February, 18.00

Where: Executive Center, USI

360 Capital Partners, Venture Capital firm investing in innovative deep-tech & digital enterprises across Europe.

360 Capital Partner has has a 20-year track record of supporting talented tech entrepreneurs in developing ambitious & disruptive companies in a variety of sectors.

Led by a diverse, and experienced team of professionals located in Paris and Milan, 360 Capital Partners has €300M of assets under management and an active portfolio of over 50 companies.

About the guest speaker

Cesare Maifredi joined 360° Capital Partners in 2010.
Prior to joining the firm, he worked as Senior Engagement Manager in the Houston office of McKinsey & Company, he also worked for Bain & Company, A2A SpA – one of the leading Italian multi-utilities – and Accenture dealing with investment selection, deal structuring, strategic and business planning, business development and policymaking. Cesare has gained extensive experience in cleantech, power generation, upstream oil & gas, and more recently, in the digital (internet and mobile) sector.

Cesare Maifredi holds an M.B.A. from Darden School of Business Administration of the University of Virginia, and Master degrees in Industrial Engineering and Mechanical Engineering from the University of Brescia, Italy. 

You can easily register by sending an e-mail at: emba@usi.ch

Come and spend a day in Lugano at USI and discover our Executive MBA course.

Take advantage of this opportunity to experience an exceptional free overview of the courses, campus, and the academic body.

When: 14,15,16 February 2019

Where: USI, Executive Center, Via Giuseppe Buffi 13,6900 Lugano

The session is divided into two courses and includes also a talk from special guest Maifredi Cesare.

Course: OPERATION MANAGEMENT

Professor Paulo Gonçalves

Professor of Operations Management at USI.
PhD (MIT Sloan), M. Sc. (MIT), M. Sc. (USP), B. Sc. (ITA).

Course Description

During this session, your managerial skills will be tested through challenging questions regarding operational management issues applied to real world situations. You shouldn’t be scared though, as it will turn into a funny and stimulating experience, thanks to an interesting simulation on management education created by the Massachusetts Institute of Technology. The game is top secret… however we can tell you that beer will be part of it. If you would like to know the rest… come and discover it for yourself.

This course addresses the management of operations in manufacturing and service organizations. It introduces the concepts and techniques related to the design, planning, control, and improvement of manufacturing and service operations. Operations Management is a vast subject and several possible topics could be covered in class, emphasis will be placed on practical tools that can aid decision-making.

Program overview and structure

First Block:

1. Operations role in competitive advantage
   2. Process design
   3. Demand forecasting
   4. Capacity management

Second Block:

1. Inventory management
   2. Supply chain management
   3. Supply chain design

Course: CORPORATE ENTREPRENEURSHIP

Professor Gianluca Colombo

Executive MBA Director
Director of AMC Advanced Management Centre Institute of Management at USI
Director of Institute of Management at USI

Course Description 

The theme of the course is corporate entrepreneurship. Corporate Entrepreneurship, also known as Intrapreneurship, is about launching new initiatives within existing corporations. These “new initiatives” can range from minor process changes to spinning-off entire business units.

Program overview and structure

1. Entrepreneurship Introduction & Overview
   2. The Nature of Corporate Entrepreneurship
   3. Creating the entrepreneurial organization
   4. Business Planning

Quando: 5 febbraio 2019  dalle ore 10:45 alle ore 18:00

Dove: Auditorium, Università della Svizzera italiana

Economia e sfide della politica

Giornata di studio con Elsa Fornero e Carlo Cottarelli

L’economista dispone da tempo di quadri concettuali per affrontare dibattiti come la riforma dei sistemi pensionistici, la politica di bilancio o l’accumulazione e l’insolvenza del debito sovrano. Perché gli economisti incontrano difficoltà nel condividere conoscenze con udienze più ampie? È solo la concorrenza elettorale a distrarre il mondo politico dalla consapevolezza del peso del debito pubblico? Uno scienziato politico può aiutarci a decifrare le fasi delle complesse dinamiche inerenti all’Unione Europea? La storia può illuminarci sulle ragioni sottostanti a forze centrifughe come Brexit? A quali conseguenze per la Svizzera porteranno gli sviluppi geopolitici correnti?

L’economia non basta più per affrontare queste questioni. Quest’appuntamento vuole dare un contributo ai dibattiti intorno al ruolo dell’economia nella storia e nelle istituzioni, attraverso un’iniziativa che raccoglie intorno a un tavolo recenti e influenti decisori pubblici, operatori del mondo finanziario, scienziati politici, ed economisti. A tavole rotonde seguiranno dibattiti, presentazioni di libri e altri lavori di grande respiro.

Programma

10:45 – 11:00 Apertura, saluto del Rettore dell’USI, Boas Erez, e del Decano della Facoltà di scienze economiche dell’USI, Prof. Patrick Gagliardini

11:00 – 13:00 Dialoghi: Economia, vincoli istituzionali e mandati elettorali

– Carlo Cottarelli, Direttore dell’Osservatorio Conti Pubblici Italiani, precedentemente Direttore Esecutivo FMI e Presidente incaricato del Consiglio dei Ministri Italiano
– Elsa Fornero, Università di Torino, ex Ministro del Lavoro e delle Politiche Sociali (2011-2013)

A colloquio con:

– Alessandro Galimberti, Presidente Ordine Giornalisti Lombardia e UNCI, Il Sole 24 Ore
– Luca Soncini, Membro CdA della Banca dello Stato del Cantone Ticino, Docente USI e consulente aziendale

13:00 – 14:30 Pausa

14:30 – 16:15 Tavola rotonda: le forze centrifughe in Europa (In Inglese)

– Bepi Pezzulli, Direttore di Select Milano e avvocato di affari, autore del saggio “L’altra Brexit”
– Frank Schimmelfennig, Professore Ordinario di European Politics al Politecnico Federale di Zurigo (ETH)

A colloquio con:

– Gianluca Colombo, Professore Ordinario di Entrepreneurship e Management e Direttore dell’Executive MBA, Università della Svizzera Italiana
Interverrà l’Avv. Giovanni Merlini, Consigliere nazionale, membro della Commissione parlamentare degli affari giuridici.

16:15 – 16:30 Pausa caffè

16:30 – 17:45 Chi ha paura delle riforme?
– Elsa Fornero
– Christian Vitta, Vicepresidente del Consiglio di Stato del Canton Ticino, Direttore del Dipartimento delle finanze e dell’economia

– Moderatore: Antonio Mele, Professore Ordinario di Finanza, Università della Svizzera Italiana, e Senior Chair, Swiss Finance Institute
17:45 – 18:00 Chiusura dei lavori

Iscrizione obbligatoria a: emba@usi.ch

USI EMBA opens its doors for a complete presentation of its international program

USI EMBA opens its doors for a complete presentation of its new international format, EMBA9

When?

Thursday 24 January

18:00 Speech by Marziale Brusini ” A Journey from Sunset to Sunrise” Sunrise Communications AG, Lugano

Presentation of the nex Executive MBA program, by Prof. Gianluca Colombo – EMBA Director

18:30 Offered Networking Aperitivo

Why?

Meet the Director of the program, the EMBA Team, as well as alumni.
This is an opportunity to learn about the program, application requirements, and details regarding financial aid and scholarships.
USI EMBA gives you the right tools to take your career to the next level, with its new international format.

Check out new features and updates!

– 18 months
– 3 days from Thursday to Saturday
– 8:30-17:30
– 11 core courses
– 2 Advanced Modules
– 1 International Business Course in Dubai
– 1 Keystone Project
– Degree: Executive Master in Business Administration – 60 Credits ECTS – MAS

What?

USI EMBA is a part-time, 18-month Executive Master in Business Administration designed to equip management professionals with a well-rounded skill set as well as introduce them to a strong Swiss and international network. USI EMBA integrates cutting-edge, global business knowledge taught by internationally recognized management scholars, with a specific focus on the individual needs and objectives of each student.
Don’t miss this opportunity!
Invest in yourself!