“The future of automotive retail: shifting from a transactional to a customer-centric approach”

The rise of new mobility concepts and shifting mobility preferences of private and commercial customers (e.g., private and business-car sharing, electric vehicles and an increasing role of used cars and fleet) are causing automakers and automotive retailers to rethink their current business model.

In this workshop we will stimulate discussion on how this is disrupting the traditional distribution model and suggest how automakers can build new relationships with the customer by leveraging connected vehicles, as well as deliver a rich brand experience through seamless integration across all customer-facing channels.

When: 26 November 2016: 10 AM – 6 PM (lunch break time one hour) + Networking Aperitif
Where: @USI, Via Buffi 13, Lugano, Main Building, Executive Center 2nd Floor

Speakers:

Price: 800 CHF (included lunch + coffee breaks + aperitif)
The Workshop is FREE for Candidates on EMBA program 2017/2018.
The Workshop is FREE for EMBA CLUB Members.

Limited places, book now at emba@usi.ch

Summer EMBA WORKSHOP
How to persuade your toast to land butter-side up
Increase the perceived value to sell your ideas/ projects/ services

Topic:
Why the perceived value is not equal to the real value? Which techniques will help you to enhance your solutions, motivate people and persuade the decision makers?

To this and other questions we will find the best answers for both your business and your everyday life.

Take-home value:
– Discover the 10 key points to intrigue your customers and your stakeholders about your solutions
– Learn how to persuade (instead of convince) your employees, customers, partners.
– Techniques to take the best out of what is already in your hands.
– Know and avoid the 10 reasons why the decision makers reject idea/ projects /solutions.

Target:
– To whom has good ideas and bad selling skills.
– To whom wants to increase his persuasion skills (and feel like G. Clooney)
– To whom leads people and want to take the best out of them.
– To whom is planning to get married.

When: Saturday 27.08.16 from 11.00 to 13.00
Where: @USI, Via Buffi 13, Lugano, Red Building, 1st Floor, A11
Format: 2h Event + Brunch

Speaker: Eng. Marco Cerulli

Civil engineer and risk manager. Consultant and coach for managers and leaders at AFG Management Consulting SA.
He has collaborated with FFS, Posta Svizzera, Hugo Boss, TILO SA, Ente Ospedaliero Cantonale, Dipartimento dell’Educazione e della Cultura e Dipartimento del Territorio.

Author of the book “L’arte di vivere senza problemi”, Franco Angeli Edition, Milan.

Come join us August 27th From 11.00 at USI
Limited places, book now at emba@usi.ch