A new way to impact the world market: Lyoness and Lyconet

When: 9 March 2018, 18:00
Where: Executive Center, Università della Svizzera italiana

What is Lyoness?

Since 2003, Lyoness has been the registered trademark name for a group of globally distributed structures, which originated in Austria.
Lyoness comprises at least seven corporations registered in Switzerland, nine corporations registered in Austria and approximately 42 additional national and regional corporations all around the globe.
“Lyconet” was introduced in 2014 as a new trademark name for the same group of corporations.

What is network marketing?

Network marketing is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company’s products/services, while the earnings of the participants is derived from a structured commission system.

Paolo Bellotti

Paolo Bellotti is founding member of the company Tethasolutions IT Services Srl. He is working in the field of the system assistance / consulting, software development, web applications and websites for SMEs (Small and Medium Enterprises) in the Varese area.
In 2017 he was elected Italian National President,  representing JCI Italy in several states such as: Ireland (European President Meeting in Dublin), Switzerland (European Conference in Basel) and Holland (World Congress in Amsterdam). In 2018 he hold the international position as JCI Alumni Relations Commitee Member for Europe.

When: February 28, 5.30 PM

Where: Auditorium, Università della Svizzera italiana

Meeting with Don Thompson, author of the book “The $12 Million Stuffed Shark is a Freakonomics”
Discussion with Dario Jucker, Lawyer, and Luca Visconti, Marketing Professor at USI.

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No. 5, 1948 sell for $140 million?
Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, with astonishing new heights reached in 2007?

Don Thompson explores the money, lust, and self-aggrandizement of the art world in an attempt to determine what makes a particular work valuable while others are ignored.
This book is the first to look at the economics and the marketing strategies that enable the modern art market to generate such astronomical prices. Drawing on interviews with past and present executives of auction houses and art dealerships, artists, and the buyers who move the market, Thompson launches the reader on a journey of discovery through the peculiar world of modern art. Surprising, passionate, gossipy, revelatory, The $12 Million Stuffed Shark reveals a great deal that even experienced auction purchasers do not know.

The event will be held in collaboration with AIF ( Associazione imprese Familiari)  and Università degli Studi Milano Bicocca.

The future is now

When : Thursday 22.02.18

Where : Palazzo dei Congressi, Lugano

Innovating means being proactive, creating opportunities not only for yourself, but for the whole region. It also means maintaining growth in a rapidly changing economy.

Canton Ticino wants to profile itself as a favourable region for entrepreneurship by offering a variety of sustainable measures: in doing so, it welcomes all types if entrepreneurs – existing companies, start-ups, and those wanting to work for themselves.

This is an initiative of the Financial and Economic Department in collaboration with the Regional Ente for the Development of the Lugano area.

Speakers will be Sabrina Romelli, Christian Vitta and Valesko Wild.

The firms that will participate are DAC System SA, Gigi’s Ranch andr Mikron SA.

EMBA will be present at this event, because we support local events and local companies. Come visit our stand!

EMBA: Regional focus, international reach.

CEO OF THE YEAR: AUGUSTO MITIDIERI

Award Best CEO Europe 2017, Sintetica SA

When: Thursday 22 February 6:00 PM
Where: USI Via G. Buffi 13, Lugano
Keynote Speaker: Augusto Mitidieri, CEO of Sintetica 
Winner of Best CEO – Pharmaceutical Industry Europe 2017

CEO of Sintetica SA Augusto Mitidieri was awarded with the Business Worldwide Magazine “Best CEO/Pharmaceutical Industry Europe 2017”

Ultimately in charge of 230 employees spread across 25 different countries, Mr. Mitidieri’s job is incredibly strategic, thanks to competition from emerging countries and long-term austerity measures Europe-wide.
Sintetica SA is a 95-year-old company that develops injectable anesthetics and analgesics on a global scale. These are specifically used for local anesthesia, pain management and neuromodulation. Mitidieri regards development, production and marketing as crucial areas for the company’s future strategy.
Receiving the Best CEO Award from the magazine’s executives, Mitidieri insisted that innovation within his industry isn’t merely about products, but also management style and organisation.
Sintetica has its HQ in Switzerland, where it employs around 40 per cent of the company’s total workforce. Other countries in which it has a base includes Germany, Austria, Italy and the United Kingdom.
In order for Sintetica to retain its global leadership status Mitidieri believes strategic partnering and business development are the keys to long-term growth.
As you would expect, Sintetica is a company which regards staff as a core resource. As such Mitidieri strives to offer culture of creativity and informed risk taking.

Limited space: Register Here

Customize your EMBA experience

Are you ready to transform your career? It is your chance to have a 15 minute private executive consultation!

When?
20.02.18
18.30  Overview and introduction of the EMBA Program and Staff
18.45 Sip on some prosecco while you receive your private consultation

Why?
Meet the Program Director, our EMBA team and alumni.
How can we make the EMBA program work for you?
Receive your 15 minute private executive consultation, based on your personal needs and goals.
Our EMBA program is the result of years of expertise: talk with our advisors and customize your EMBA experience!
This is an opportunity to learn about the program, application requirements, financial details and scholarships. USI EMBA gives you the right tools, customized for you, to take your career to the next level.

What?
USI EMBA is a part-time, 18-month Executive Master in Business Administration designed to equip management professionals with a well-rounded set of skills.  As one of our students, you will not only become a member of our EMBA family, but also a member of our exclusive Swiss network. The program has ten core courses, one Intercultural Management and International business module in Dubai, four advanced courses, and concludes with a three-month project at the end.
USI EMBA integrates cutting-edge, global business knowledge taught by internationally recognized management scholars, with a specific focus on the individual needs and objectives of each student.

Please register here

For more information: emba@usi.ch

NIO: A SUCCESSFUL AND INNOVATIVE START-UP

When: 25th January, from 17:00 to 18:00

Where: USI Executive Center, Blue Room

Keynote Speaker: Alessandro Palmarin

What:

NIO Cocktails is a start-up that was born from the idea to change consumer behaviour of cocktails amongst the public. Their ambitious mission is to make the perfect cocktail for every occasion and every place.
After years of experience in the sales realm of multinational corporations, with a particular focus on the retail word, Alessandro Palmarin decided to develop his business idea in creating a product aimed at satisfying this mission.
From this ambition, NIO Cocktails was born. The perfect drink in an ironic and innovative packaging, that permits consumption in every place. No experience necessary. All you need is a glass full of ice.
The product is for both the consumer and the professional market: both for the individual and hotel, restaurants, catering, wedding, communication agencies and event organizations.
NIO really represents an innovative and creative solution for their business.
Alessandro Palmarin is taking care of the coordination and development of the national and international market.

For reservation: emba@usi.ch

Biography

Alessandro Palmarin studied Economics and Business Management at Università Cattolica del Sacro Cuore, Milan.
He has an experience of 10 years in retail and corporate direction.
He started his career in 2008 at Calzedonia, then in 2012 moved to Levi’s and Vodafone.
In 2015 he covered the role of Sales director Monobrand Italy for Swaroski.
In July 2017 he decided to leave his comfort zone and the corporate world to follow his startup “NIO Cocktails “ created some months before with 3 associates.