When: Thursday 13.09, from 18:00

Where: USI Executive Center

Keynote Speaker: Lelio Mondella, LVMH

Lelio Mondella

General Manager and CEO with 20 years of professional experience at executive’s level in Market leader company in Luxury and Fine Food sector: Organic Baby food and Juices Industry, Organic and biodynamic RETAIL chain, Ready to eat premium vegetables Multinational company, Calvisius caviar (N 1 Europe Ranking CAVIAR Company), Cova 1817 – LVMH group

LVMH

The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. Since its creation in 1987, LVMH has comprised a unique portfolio of over 70 prestigious brands and in the “Luxury Food business” is present with its famous maison of Wines & Spirits (Moët Hennessy) and in Selective Distribution (DFS, COVA 1817, La Grande Épicerie, Le Bon Marché and Starboard Cruise Services)

Presentation of the course

Learning Objectives

Lelio Mondella will present his course. The course will provide an overview of the Niche segment of the Luxury Food Business and will give its participants some genuine skills in Luxury Food Management, so that they can go on to better understand and access the world of Gourmet and Luxury Food Market and start operate as a professional in that field of activities. Participants will achieve familiarity with the culture and codes of that special niche understanding how a business function and key success factors to create and boost competitive advantage.
Course content
The purpose of this course is to provide students with an understanding of the dynamics and functioning of Luxury food with a focus on Brand strategy and intangible assets values from a general mgmt. perspective. Application of the MBA tools in real cases focusing on Strategic Marketing as well as issue to translate brand concept and idea into operational actions, are investigated together with participants during the course.
Some real cases of Brand architecture, new market penetration and product’s portfolio innovation are analysed during the course in order to understand how important is to think with a clear vision and be focused on brand mission. Route to internationalisation and different sales channel management are analysed as key factors for Business development with a pragmatic approach.

Limited places available. Write an email at: emba@usi.ch

When: Monday 27 August, 2 PM

Where: Hilton Dubai Jumeirah, The Walk, Jumeirah Beach Residence P.O.Box 2431, Dubai, U.A.E
Almas 3

Keynote Speaker: Patrick Lardi, Member Board of Directors at ST Real Estate Holding Inc. / ST Australia Real Estate Inc. / ST USA Real Estate, USI EMBA Alumnus

Topic:

– Diversification of the strategy (in 2010) for international growth

– Effects of the globalization on the markets

– How to approach new markets based on the African example ( Foreign market entry modes)

– Services companies and their challenges in the internationalization process (2010 – Hong Kong / 2013 – Sydney and Dubai / 2017 – Singapore / 2018 – Vietnam and Mauritius)

– How to work in four different time zones with cultural differences in Sydney, Hong Kong, Dubai, Africa, Europe and the United States

Patrick Lardi

Member of the Board of Directors of Fidinam Australasia Real Estate. He has a mandate to explore the African continent for Fidinam Group Worldwide. Extensive experience in project management and business development. Worked among others for a Swiss based group specialized in Industrial and Residential Real Estate. He is also member of the Board of Directors of ST Australia Real Estate, ST USA Real Estate and of all Coweley Companies in Australia. Co-founder of Newscron a Swiss based media start-up. He holds an Executive Masters degree in Business Administration from Università della Svizzera Italiana.

Limited places available: emba@usi.ch

USI EMBA is going international: attend one of our EMBA courses in Dubai

International Business

When: August 27-28, 2018

Where:  Hilton Dubai Jumeirah, Almas 3

The aim of the course is to increase the knowledge of international business and to develop an understanding, both in a theoretical and practical sense, of problems and phenomena related to internationalization and operating in foreign markets.
The module will cover aspects related to globalization, foreign direct investments (FDI), foreign market entry and the internationalization process of the firm. It elaborates on how firms encounter and chose to solve different managerial problems and how these relate to the strategy of the firm. A central issue in this context concerns the choice of entry market and form of establishment on the foreign market. Another key issues in the course concerns the role of knowledge and experience of managers and the characteristics of the surrounding markets with particular emphasis on the relevance on cultural differences. An increasing number of firms have activities spread around the world and a critical reflection on the impact from culture on their business activities is of vital importance.

The topics/themes covered in the course:

• Strategy and international growth
• Globalization
• Foreign market entry modes
• Foreign direct investment
• Internationalization process
• Cultural differences

Prof. Francesco Ciabuschi, Professor of International Business (Uppsala University)

Francesco Ciabuschi is a Professor of International Business at the Uppsala University, Department of Business Studies.

He is currently also serving as board member of the Uppsala Antibiotic Center. He has been Director of Research for the Department of Business Studies (2014-15); he has been coordinator of the NORD-IB PhD school of International Business (program with six international partner schools) during 2009-13. Ciabuschi is leading and member of many international research projects (including EU founded projects) and member of several international academic associations.

Talking Presentation

When: August 29-30, 2018

Talking Presentations is an high-impact presentation skills workshop held by 8ack, a Corporate Training Company of Kinetic Consulting, a Strategic Consulting and Training Group based in Geneva, Switzerland, with an exceptional presence in Dubai, United Arab Emirates.
Talking Presentations will take your leadership ability and communication skills beyond that which you think is possible, by developing your ability to be more persuasive.
Companies often win business following a presentation to the most senior decision makers in the market.

The topics/themes covered in the course:

• Be more persuasive
• Communicate with greater clarity
• Project confidence in public speaking situations

Teaching approach:

Talking presentations workshop

Throughout the Workshop, students will have the opportunity, several times each day, to prepare and deliver presentations to the whole group. Each presentation is filmed and then reviewed with a coach. This approach ensures the maximum opportunity for practice and to build self-confidence.

Upon completion of the workshop, students will learn how to motivate and inspire their audiences with energy and enthusiasm.

For reservation or more information: emba@usi.ch

Join us for the opportunity to attend one of our EMBA courses!
Two courses are offered this session: Marketing and Accounting

Marketing

• Learn to understand the critical issues in marketing in the context of a business organization
• Improve the ability to carry out analysis of market behaviour for both consumers and business buyers
• Improve familiarity with developing a market strategy for a business
• Understand the impact of marketing decisions on the economic and financial performance of the company

When

Thursday, 28 June  10:00 – 12.30
Friday, 29 June / 14.00 – 18:00
Saturday 30 July / 14.00 – 18:00
Sunday, 1 July / 8.30 – 12.30

Prof. Albert Caruana

Ph.D. is Professor of Marketing at the University of Malta, and at the University of Bologna, Italy. He continues to be actively involved in
doctoral, master’s and staff development programmes and has lectured in Sweden, Switzerland, Italy, United Kingdom, France, United States, Australia, Singapore and China. His work includes papers published in the Journal of Advertising; Journal of Advertising Research; Journal of Business Research; Industrial Marketing Management; Journal of Marketing Education and European Journal of Marketing. A number of his papers have received awards.

Accounting

• Learn the “language of accounting”
• Learn to examine financial accounting information
• Gain expertise in cost accounting system design
• Acquire ability to prepare accounting information to support managerial decision

When

Thursday, 28 June 14.00 – 18.00
Friday, 29 June 8:30—14.00
Saturday, 30 June  8:30 – 14.00

Prof. Laura Zoni

Ph.D. in Accountancy, Bocconi University. She he is currently Full Professor at Università Cattolica del Sacro Cuore. Senior Professor at SDA Bocconi, and MISB Bocconi. She has been Associate Visiting Professor at STERN School of Business, New York University
(1995-1998 and 2008-2012) and at INSEAD, Fontainebleau (1999 -2000). Sometimes consultant to the United Nation Development Program and the European Union for management training projects in Eastern Europe, Russia, Kirghizstan and Kazakhstan. She has been consulting to the industry on performance measurement systems design and implementation.

Space is limited, book now at: emba@usi.ch

2nd generation cellulosic bio-fuels

When: 29 June, 6 PM

Where: Executive Center, USI

Guest Speaker: Dr. Marco Romani

Content:

The speech will be about a program that involves China and the initiative 16+1 countries.
The 16+1 format is an initiative by the People’s Republic of China aimed at intensifying and expanding cooperation with 11 EU Member States and 5 Balkan countries (Albania, Bosnia and Herzegovina, Bulgaria, Croatia, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Macedonia, Montenegro, Poland, Romania, Serbia, Slovakia, Slovenia) in the fields of investments, transport, finance, science, education, and culture.

Dr. Marco ROMANI is Senior Advisor in Industrial Complex Development and Business Originator/Facilitator.

Dr. Romani possess professional experience covering design and calculation of process plant up to Contract development assistance & risk evaluation, Negotiations support, Claims analysis and Dispute resolution in uncomfortable law environment like as Middle East, Russian and Balkan Peninsula. Appointed as External Executive Director for Strategic Business Implementation, he is in charge to support the innovation and diversification in business processes and related infrastructure support network.
He is currently Advisor for world-class Oil & GAS and EPC Company.
Dr. Romani has also been strongly experienced into “Private Commercial diplomacy” assisting many Ambassadors based in Rome (Italy) during their mandate. Such specialized new type of diplomacy plays a significant role in global trade, investments and R&D activities.

For reservations: emba@usi.ch

According to the Financial Times Global Master Ranking, the USI Master in Finance is among the top 40 in its field. Outperforming other prestigious universities, USI ranks 38th globally, and is third in Switzerland after St. Gallen and Lausanne.

The evaluation is based every year on multiple criteria collected by the Financial Times from the graduates of the various programmes. The USI Master stood out for the career advancements of its graduates, the percentage of students who found an occupation in the field 3 months from graduation, the international mobility of students, and the price-quality ratio.

According to the director of the USI Institute of Finance, Prof. Francesco Franzoni: “The positive outcome is also thanks to the role of scientific research carried out by the faculty who teaches in the Master. Thanks to the cooperation with the Swiss Finance Institute, they are able to provide high quality teaching in the classrooms”.

According to Master director Prof. Alberto Plazzi “The three new tracks within our Master (Quantitative Finance, Banking and Finance, Digital Finance) keep the course offering cutting edge and up-to-date at the pulse of the financial system. All this in a very dynamic university environment, with a student-teacher ratio among the lowest in Europe”.

USI EMBA is proud to be part of this exceptional university!

More information on our Master in Finance:
www.usi.ch/mfin

The Financial Times Global Masters Ranking:
http://rankings.ft.com/businessschoolrankings/masters-in-finance-pre-experience-2018