When: Friday 10th March
Where: Corriere del Ticino, Muzzano

When: Friday 10th March, 7 PM

Where: Blue Room, Executive Center

• 7 PM USI EMBA Open Day
  Program presentation by Professor Paulo Goncalves, EMBA12 Director
• 7:30 PM Special Guest Speaker, Alessandro Colombi, CEO Corriere del Ticino
  “Digital transformation in the publishing industry- challenges and opportunities”
• 8:15 Networking Aperitivo

Biography

Alessandro Colombi graduated at Polytechnic University of Milan  in Aerospace engineering in 2000.
He worked as Commissioning Manager for Alstom Power in Saudi Arabia from 2001 to 2003.
He then worked for Duferco SA from 2004 to 2009, after having completed a 2 years MBA Program at University of Bologna.
He have dealt with business development and with important financial operations specializing in business assessment, M&A, turnaround, financial modeling, business bankability, long terms deal, working side by side with shareholders and executives.

Muzzano, 13 gennaio 2021 – Il Direttore Generale Gruppo CdT Alessandro Colombi. © CdT/Gabriele Putzu

For reservation: emba@usi.ch

Take advantage of this opportunity and book your free-day lesson for the upcoming session.

Special Early bird discount of CHF 8.000.

Course: Marketing (11-12.02)

Professor Luca Visconti

Course Description and goals

The course aims to present what marketing is, its approach to both business and  consumer markets, and the emergence of the customer journey framework. In particular, it clarifies how customer orientation unfolds in times of branding,  digitalisation, and fragmentation of customer value.
The course combines critical thinking with hands-on, practical knowledge, which are organised around the key components of a marketing plan.

The course combines e-learning and in presence pedagogy, and alternates frontal discussion with team working activities. Participants are invited to share their own experience and views, in light of an approach to marketing that is meant to be critical, interpretive, and sensitive to societal concerns. It also integrates
presentations from expert marketing managers, to alternate theoretical and practical knowledge.

Course: Finance (11-12.03)

Professor Laurent Frèsard

Professor Eric Nowak

Course Description and goals

This course teaches the logic underlying the firm’s financial decisions: investment, financing, and payout policies. The main themes will be:

What is corporate finance and what is corporate governance?
Understand financial statements and the concept of value
Understand Cash-flows and master the concept of discounting and be able to apply it in various situations
Understand the trade-off between risk and return and apply it to determine firms’ cost of capital
Understand how firms select investment projects and decide on their sources of financing
Analyze how the “digital” and “sustainability” revolutions affect these topics

Book your session: emba@usi.ch

Friday 10th February, Blue Room, Executive Center:

• 6 PM USI EMBA Open Day
  Program presentation by Professor Paulo Goncalves, EMBA12 Director
• 6:30 PM Alessandro Palmarin, NIO: The cocktail revolution

The founders of NIO Cocktails, Luca and Alessandro, were inspired by a single, simple idea, born one evening while they were hosting friends : bringing home cocktails ready to taste and wisely made, to improve their evenings.
So the same experience, the same premium brands, the same quality ingredients, and the same range of cocktails that you expect to find in the best bars in the world.
The only difference is the need to add ice, they don’t need any other specialist knowledge, ingredients or bar tools.

Biography

Alessandro Palmarin studied Economics and Business Management at Università Cattolica del Sacro Cuore, Milan.
He has an experience of 10 years in retail and corporate direction.
He started his career in 2008 at Calzedonia, then in 2012 moved to Levi’s and Vodafone.
In 2015 he covered the role of Sales director Monobrand Italy for Swaroski.
In July 2017 he decided to leave his comfort zone and the corporate world to follow his startup “NIO Cocktails “ created some months before with 3 associates.

For reservation: emba@usi.ch

Special Keynote Speaker: Ernesto López Pino, HR 3.0

When: 13 January, 6 PM, Executive Center, USI

Ernesto López Pino, HR Director, DXC Technology

Experience:
Global HR Director JAB HOLDINGS: Jimmy Choo, Bally, Belstaff ( 2012 – 2018)
Global Talent Manager Loewe (2010- 2012)
Development Manager L’Oreal (2002 – 2005)

Education
IE Business School, MBA (2000 – 2002)
SDA Bocconi, MBA (2000 – 2002)
Universidad Complutense de Madrid, Degree in Business Administration (1994 – 1999)

HR 3.0
A business imperative that turns HR into a consulting organization – a business for the business

Achieved only by 10 percent of companies, turns HR into an agile consulting organization, one that not only delivers efficient services,
but also practices design thinking to push innovative technologies, cognitive tools and transparency in front of short and mid term challenges.

DXC Technology
DXC Technology is a Fortune 500 global IT services leader.
They use the power of technology to deliver mission critical IT services that drive business impact.
DXC is an employer of choice with strong values, and fosters a culture of inclusion, belonging and corporate citizenship.

They provide world-class IT services at scale from our Global Innovation and Delivery Centers in North America, South America, Europe, Asia and Australia.
With globally distributed teams and rich engineering skills, DXC offers competitive solutions to address customers’ cost, regulatory, language and business continuity requirements.
By combining strengths and expertise globally, they create solutions and deliver greater outcomes for customers across their entire IT estate.

To participate, email us: emba@usi.ch

Boldbrain Startup Challenge is an accelerator program in Ticino organized jointly by Fondazione Agire and Centro Promozione Start-Up USI.

The Awards Ceremony was held for the second time at the Lugano Convention Center’s Palazzo dei Congressi, which allowed 550 people to attend, including distinguished personalities and representatives of the political class.
The National Jury, chaired by Jean-Pierre Vuilleumier, evaluated the 10 finalist projects and decreed the five winners.

The National Jury’s winner of the fifth edition and of the full EMBA Scholarship is AliperTharapeutics.

Aliper Tharapeutics is a start-up created as a spinoff of the Institute for Research in Oncology (IOR) in Bellinzona with the aim of developing pharmacological treatments for prostate cancer.
It offers a drug composed of bacteria that can help standard therapies work better and delay the development of severe forms of the disease.

The State Councillor Christian Vitta, in his opening video message, underlined the importance of the Boldbrain program in the development path of early-stage startups “A growing program that offers an enriching experience for participants and is an important part of the strategy developed by the Canton to support startups. As the Department of Finance and Economy, we strongly believe in this initiative, which represents a shared investment in the future of our economy and our Canton.”

Lugano: Boldbrain 2022, Final Cerimony
In the picture Nicolò Pernigoni of Aliper Therapeutics,
winner of the competition.
© Ti-Press / Pablo Gianinazzi