Join us for the opportunity to attend one of our EMBA courses!
Two courses are offered this session: Marketing and Accounting

Marketing

• Learn to understand the critical issues in marketing in the context of a business organization
• Improve the ability to carry out analysis of market behaviour for both consumers and business buyers
• Improve familiarity with developing a market strategy for a business
• Understand the impact of marketing decisions on the economic and financial performance of the company

When

Thursday, 14 June  10:00 – 12.30
Friday, 15 June / 13.30 – 18:00
Saturday 16 July / 13:30 – 18:00
Sunday, 17 July / 8.30 – 12.30

Albert Caruana

Ph.D. is Professor of Marketing at the University of Malta, and at the University of Bologna, Italy. He continues to be actively involved in
doctoral, master’s and staff development programmes and has lectured in Sweden, Switzerland, Italy, United Kingdom, France, United States, Australia, Singapore and China. His work includes papers published in the Journal of Advertising; Journal of Advertising Research; Journal of Business Research; Industrial Marketing Management; Journal of Marketing Education and European Journal of Marketing. A number of his papers have received awards.

Accounting

• Learn the “language of accounting”
• Learn to examine financial accounting information
• Gain expertise in cost accounting system design
• Acquire ability to prepare accounting information to support managerial decision

When
Thursday, June 14 13.30 – 18.00
Friday, June 15 8:30-12:30
Saturday, July 16 8:30 – 12:30

Prof. Laura Zoni

Ph.D. in Accountancy, Bocconi University. She he is currently Full Professor at Università Cattolica del Sacro Cuore. Senior Professor at SDA Bocconi, and MISB Bocconi. She has been Associate Visiting Professor at STERN School of Business, New York University
(1995-1998 and 2008-2012) and at INSEAD, Fontainebleau (1999 -2000). Sometimes consultant to the United Nation Development Program and the European Union for management training projects in Eastern Europe, Russia, Kirghizstan and Kazakhstan. She has been consulting to the industry on performance measurement systems design and implementation.

Space is limited, book now at: emba@usi.ch

Boldbrain challenge

Ever think to turn into a reality your great idea?

Take the opportunity! Participate at Boldbrain Startup Challenge and win a USI EMBA scholarship!

Boldbrain Startup Challenge: a new Swiss accelerator for innovative projects which born from the evolution of the StartCup Ticino.
Organized by Agire Foundation and the Start-Up Promotion Center, it is aimed as a support to 20 start-up companies, with a three-month training course that allows them to assume an identity and to continue with their business plans.

Strongly wanted by the Division of the Economy and supported by the bank EFG, the program starts in September and ends on December 4 at USI in Lugano, where the five most innovative ideas will be awarded. The program is for the first time open to applications from outside the Canton Ticino.
Prizes consist in a total of 120,000 CHF and other benefits for 50,000 CHF.

Official Boldbrain website: http://boldbrain.ch/

Official Facebook page: https://www.facebook.com/BoldbrainCH/

Lugano: Press conference. In the picture from right:  Stefano Rizzi (Director of Department of Finance and Economy) Barbara Vannin (Project Manager Fondazione Agire), Alcide Barberis (Director Centro Promozione Start-up CP Start-UP ), e Fiorenza Trento ( Fondazione Agire, coordinator of communication). © Ti-Press / Francesca Agosta

Dicronis wins the Young Entreprenuer 2018

On 5 June 2018 there was the deliberation by the grand jury to select the Young Entrepreneur out of the projects presented by the school winners.
The winner for this 2018 edition is Patrizia Marshalkova, EMBA candidate, with her start up Dicronis.
The objective of the competition, submitted to students, is to award the best entrepreneurial project in connection with France or Switzerland, whatever the field of specialization: service, product or trademark.

About Dicronis

The first product of Dicroni’s pipeline, Lymphit, measures patient’s lymphatic function in a safe, home-based and highly scalable manner. The initial indication of Lymphit is the earliest possible diagnosis of secondary lymphedema, a serious side effect of many cancer therapies.

By remotely monitoring the lymphatic function, the physician is enabled for the first time to perform an early diagnosis, before the swelling has occurred, and evaluate the best conservative treatment for the patient.
This leads to a great improvement of the prognosis and quality of life of the patient and important savings for the healthcare system and society.

In the picture, Patrizia Marschalkova with the Conseillers du Commerce Extérieur de la France and the French Ambassador.

When: Wednesday 6th June 2018

Where: Hotel Pestalozzi

USI EMBA is glad to be present at the press conference for the launch and presentation of the new BOLDBRAIN Startup Challenge program, jointly organized by the Fondazione Agire and CP Start-UP, with the institutional and financial support of the Department of Finance and the Economy.

This is the new Ticinese acceleration program for innovative startups, which replaces the historic and famous StartCup Ticino.
All the news, the new brand, the evolution of the program and the objectives of the ambitious project will be presente on this occasion.

FULL EMBA Scolarship

The USI Executive MBA is a winning choice for companies, managers and start-ups. It is an international advanced general management program and its flexible format allows managers and executives to complete all the courses while working fulltime.
The USI Executive MBA reflects the extraordinary nature of the teachers: the program takes place in Lugano, a strategic location, representative of Swiss academic excellence, and is enriched with an International Business module in Dubai, in the United Arab Emirates.

USI EMBA plays a fundamental role in wanting to transform Ticino into an active society, which is why it rewards the most innovative project of Boldbrain with a full scholarship, trying to recognize and give merit to the entrepreneurial spirit and continuous education.

Attend one of our EMBA courses for a day!

Have an espresso, take a tour of our Executive center, and talk with your future professors and current program participants.
This session we are offering two courses:
Quantitative Methods
Organizational Behavior

Quantitative Methods

• Learn the most frequently used quantitative methods for analyzing data and solving decision problems.
• Use these methods to solve a number of business cases from a variety of contexts.
• Learn how to use Excel spreadsheets and other software to implement these quantitative methods.

When:

Thursday May 24, 10:00 -12:30
Friday May 25, 8:30 – 12:30
Saturday May 26, 8:30 – 12:30
Sunday May 27, 8:30- 12:30

Prof. Kostis Christodoulou

Prof. Kostis Christodoulou has been teaching courses on Quantitative Methods, Decision Analysis, Business Statistics, Risk Management and Financial Modelling to MBA students and business executives at London Business School, City University Business School (where he received the MBA teaching award) and at ALBA Graduate Business School. He holds a Ph.D. in Decision Sciences from London Business School, a M.Sc. in Mathematics & Operations Research from the London School of Economics and a ΒΑ in Mathematics & Computer Science from Swarthmore College.

Organizational Behavior

• Learn how to develop a vision and inscribe it into your organization’s culture.
• Energize and influence others when authority is lacking and conflict looms large.
• Learn how to build a network of trusted contacts across organizational roles and boundaries, and to make painful choices when needed. This course aims to increase the personal and situational awareness needed to both develop and deploy one’s leadership skills.

When:

Thursday May 24, 13:30 -18:00
Friday May 25, 13:30 – 18:00
Saturday May 26, 13:30 – 18:00

Prof. Gianluca Carnabuci

Prof. Gianluca Carnabuci holds a Ph.D. in Social and Behavioral Sciences from the University of Amsterdam, the Netherlands. He is Associate Professor of Organization and Management at the University of Lugano, Switzerland, and Professor at SDA Bocconi School of Management, Italy. His research focuses on the role of collaboration, interpersonal relations and social networks on the performance of individuals and organizations. He has taught and teaches Organization Theory and Organizational Behavior at the undergraduate level; Networks and Organizations at the graduate level; Knowledge & Organization at the PhD level; Organizational Design, Change Management, Leadership and Negotiation at the executive and MBA level.

Please enroll at: emba@usi.ch

USI EMBA Advisory Board meets 22 May at Executive Center, Università della Svizzera italiana.

Giorgio Berner
President of Camera di Commercio Svizzera in Italia

Maurizio Camponovo
Honorary Chairman HR Ticino

Gianluca Colombo
Professor and Director EMBA, Faculty of Economics, USI

Umberto Giovine
Entrepreneur and Founder of the “Associazione Talento nella Vita”

Paola Franzetti
Usi Emba Representative, Senior Legal Counsel

Daniele Lotti
Head of EOC Ente Ospedaliero Cantonale and President of SES, Società Elettrica Sopracenerina SA

Jean Pierre Pedrazzini
Egon Zehnder International (Suisse) SA

Franco Polloni
Head Central Switzerland, Ticino & Italy Region, EFG Bank, Switzerland

Julia Renaux
USI EMBA Representative, Client Relationship Manager