Digital Business Immersive: discover our Executive MBA with interactive hands-on exercises

Take advantage of this opportunity to experience an exceptional free overview of the courses, campus, and the academic body.

When: 14,15,16 March 2019

Where: USI, Executive Center, Via Giuseppe Buffi 13,6900 Lugano

Digital Business Immersive is a four-day programme through which participants learn how to fully develop a digital marketing strategy through customer-centricity. Interactive sessions-including case studies, group exercises and practical workshops, explore the challenges and opportunities of digital businesses.
Digital Business Immersive will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company.

Topics covered

  • Social media strategy and marketing
  • Overview of content management
  • Ecommerce platforms
  • Customer Journeys
  • Creating optimal brand stories
  • Search Engine Marketing – SEO to SEM: Organic and paid search
  • ROI-based framework
  • Analytics and key performance indicators (KPIs)



Martín Cabrera
Industrial Engineer and Digital Business Coach and Lecturer.
CEO and Founder of O2 Digital, Digital Marketing Academy based in Buenos Aires, Argentina.
His professional background includes managerial positions in Sales and Marketing in multinational companies such as Red Bull and Procter & Gamble.

Martín loves to develop and test digital marketing frameworks which he later synthesizes in understandable bits for professionals and entrepreneurs to apply in their businesses. More than 600 entrepreneurs have graduated from his signature courses.

Santiago Imperatrice
Industrial Engineer with 10+ years experience in Digital Business.
CEO and Founder of Latitude 46, Digital Marketing company based in Lugano, Switzerland.
His professional background includes management positions in multinational companies such as IKEA, Guess and Bally.

“Content is King, but engagement is Queen and she rules the house.”

Santiago work with owners and managers to drive better business outcomes with best-in-class digital marketing strategy: SEO / SEM, Social Media marketing, Google Ads campaigns, and everything in between.

He creates courses and teaches on subjects including Ecommerce, Social Media Marketing, Personal Branding and SEO/SEM strategy.

Limited places, book now at:

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