Categories: NEWS

Chanel: marketing, branding & digitalization

Chanel: marketing, branding & digitalization

Chanel: marketing, branding & digitalization

Guest speaker: Ms. Bérengère Chardier, Head of Digital Europe, Chanel, Paris.
USI Degree: Communication, 2005

Expert in luxury branding, she has 15 years of experience in digital, luxury & e-commerce in leading groups in the fashion sector, as Yoox, Net-à-porter and Ralph Lauren.

Introduced by:

  • Prof. Luca M. Visconti, Director Master in Marketing and Transformative Economy
  • Ksenia Silchenko, Post-doc, Faculty of Communication, Culture and Society

When: February 11, 17:30

Where: on MS Teams

About Chanel

Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. Its products cover clothes, fragrances, handbags and watches. The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit. Karl Lagerfeld joined Chanel as its creative director in 1983 and continued in the role until his death in February. China is the second biggest market, after the U.S., for Chanel’s beauty business. The U.S, China and France represent one-third of Chanel’s sales.

To register, email us: emba@usi.ch

EmbaSt

Recent Posts

Last Chance: USI EMBA 14 Launches November 14 – Final Places Available

USI EMBA 14 begins November 14, 2025. Secure one of the last places in USI…

2 giorni ago

The Leadership You’ll Become: Final Open Day October 22

Final opportunity to discover USI EMBA14 program launching November 2025. Join our last open day…

2 settimane ago

EMBA vs Full-Time MBA: Which Path Suits Your Professional Journey?

Compare Executive MBA and full-time MBA programs. Discover which suits your career stage based on…

2 settimane ago

Entrepreneurship for Executives – Turn Ideas into Impact

Join the Entrepreneurship module (11 October) and transform ideas into ventures learn customer development and…

3 settimane ago

Last Chances to Discover EMBA: USI EMBA Open Day on 30 September

Final opportunity to discover USI EMBA14 program launching November 2025. Join our last open day…

1 mese ago

Economics for Executives – Understanding Markets to Make Better Decisions

Experience the USI EMBA Half-Day Class on 13 September, part of our admissions process. Discover…

2 mesi ago