Categories: NEWS

Chanel: marketing, branding & digitalization

Chanel: marketing, branding & digitalization

Chanel: marketing, branding & digitalization

Guest speaker: Ms. Bérengère Chardier, Head of Digital Europe, Chanel, Paris.
USI Degree: Communication, 2005

Expert in luxury branding, she has 15 years of experience in digital, luxury & e-commerce in leading groups in the fashion sector, as Yoox, Net-à-porter and Ralph Lauren.

Introduced by:

  • Prof. Luca M. Visconti, Director Master in Marketing and Transformative Economy
  • Ksenia Silchenko, Post-doc, Faculty of Communication, Culture and Society

When: February 11, 17:30

Where: on MS Teams

About Chanel

Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. Its products cover clothes, fragrances, handbags and watches. The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit. Karl Lagerfeld joined Chanel as its creative director in 1983 and continued in the role until his death in February. China is the second biggest market, after the U.S., for Chanel’s beauty business. The U.S, China and France represent one-third of Chanel’s sales.

To register, email us: emba@usi.ch

EmbaSt

Recent Posts

Empowering Entrepreneurs: How the USI EMBA Fuels Startup Growth and Leadership

In the dynamic landscape of modern business, entrepreneurs face unprecedented challenges and opportunities. The USI…

1 giorno ago

Negotiation: A Core Competency Fostered in the USI Executive MBA

The ability to negotiate effectively has evolved from a desirable skill to an essential competency…

1 giorno ago

EMBA 14 OPEN DAY 03.06

Join the USI EMBA Open Day on June 3rd 2025, at 6:15 PM. Explore the…

6 giorni ago

How an Executive MBA Enhances Strategic Decision-Making

The USI Executive MBA transforms professionals into leaders through analytical training, diverse perspectives, and real-world…

1 settimana ago

The USI Executive MBA Experience: peer learning and networking

At USI Executive MBA program, one of the most powerful educational forces lies in the…

2 settimane ago

The Global perspective of the USI Executive MBA

The USI Executive MBA transforms professionals into visionary global leaders through its international faculty, diverse…

2 settimane ago