Chanel: marketing, branding & digitalization

Chanel: marketing, branding & digitalization

Guest speaker: Ms. Bérengère Chardier, Head of Digital Europe, Chanel, Paris.
USI Degree: Communication, 2005

Expert in luxury branding, she has 15 years of experience in digital, luxury & e-commerce in leading groups in the fashion sector, as Yoox, Net-à-porter and Ralph Lauren.

Introduced by:

  • Prof. Luca M. Visconti, Director Master in Marketing and Transformative Economy
  • Ksenia Silchenko, Post-doc, Faculty of Communication, Culture and Society

When: February 11, 17:30

Where: on MS Teams

About Chanel

Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. Its products cover clothes, fragrances, handbags and watches. The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit. Karl Lagerfeld joined Chanel as its creative director in 1983 and continued in the role until his death in February. China is the second biggest market, after the U.S., for Chanel’s beauty business. The U.S, China and France represent one-third of Chanel’s sales.

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