Take advantage of this opportunity and book your free-day lesson for the upcoming session.

Special Early bird discount of CHF 8.000.

Course: Marketing (11-12.02)

Professor Luca Visconti

Course Description and goals

The course aims to present what marketing is, its approach to both business and  consumer markets, and the emergence of the customer journey framework. In particular, it clarifies how customer orientation unfolds in times of branding,  digitalisation, and fragmentation of customer value.
The course combines critical thinking with hands-on, practical knowledge, which are organised around the key components of a marketing plan.

The course combines e-learning and in presence pedagogy, and alternates frontal discussion with team working activities. Participants are invited to share their own experience and views, in light of an approach to marketing that is meant to be critical, interpretive, and sensitive to societal concerns. It also integrates
presentations from expert marketing managers, to alternate theoretical and practical knowledge.

Course: Finance (11-12.03)

Professor Laurent Frèsard

Professor Eric Nowak

Course Description and goals

This course teaches the logic underlying the firm’s financial decisions: investment, financing, and payout policies. The main themes will be:

What is corporate finance and what is corporate governance?
Understand financial statements and the concept of value
Understand Cash-flows and master the concept of discounting and be able to apply it in various situations
Understand the trade-off between risk and return and apply it to determine firms’ cost of capital
Understand how firms select investment projects and decide on their sources of financing
Analyze how the “digital” and “sustainability” revolutions affect these topics

Book your session: emba@usi.ch