Categories: NEWS

Be an EMBA student for a day! Marketing 11-12.02 & Finance 11-12.03

Be an EMBA student for a day! Marketing 11-12.02 & Finance 11-12.03

Take advantage of this opportunity and book your free-day lesson for the upcoming session.

Special Early bird discount of CHF 8.000.

Course: Marketing (11-12.02)

Professor Luca Visconti

Course Description and goals

The course aims to present what marketing is, its approach to both business and  consumer markets, and the emergence of the customer journey framework. In particular, it clarifies how customer orientation unfolds in times of branding,  digitalisation, and fragmentation of customer value.
The course combines critical thinking with hands-on, practical knowledge, which are organised around the key components of a marketing plan.

The course combines e-learning and in presence pedagogy, and alternates frontal discussion with team working activities. Participants are invited to share their own experience and views, in light of an approach to marketing that is meant to be critical, interpretive, and sensitive to societal concerns. It also integrates
presentations from expert marketing managers, to alternate theoretical and practical knowledge.

Course: Finance (11-12.03)

Professor Laurent Frèsard

Professor Eric Nowak

Course Description and goals

This course teaches the logic underlying the firm’s financial decisions: investment, financing, and payout policies. The main themes will be:

What is corporate finance and what is corporate governance?
Understand financial statements and the concept of value
Understand Cash-flows and master the concept of discounting and be able to apply it in various situations
Understand the trade-off between risk and return and apply it to determine firms’ cost of capital
Understand how firms select investment projects and decide on their sources of financing
Analyze how the “digital” and “sustainability” revolutions affect these topics

Book your session: emba@usi.ch

EmbaSt

Recent Posts

The Lugano Advantage: Strategic Location for Global Business Education

Study at the Executive MBA in Lugano, Switzerland. Swiss-Italian business culture experience at USI. Strategic…

2 giorni ago

Career Stories: Milan Savic, Director of Operations ad interim

Read the interview of Milan Savic. Director of Operations ad interim of Università della Svizzera…

2 giorni ago

Sustainability and Business Strategy: The Executive MBA for Responsible Leaders

The boardrooms of tomorrow will be populated by a fundamentally different type of leader—one who…

2 settimane ago

USI EMBA Program Returns from Transformative Boston Study Tour

A week-long journey into innovation, sustainability, and ethical leadership, in Boston, United States of America.

2 settimane ago

Innovation and Entrepreneurship: How EMBA Fuels Entrepreneurial Spirit

Developing entrepreneurial mindset through Executive Master Business Administration: innovative methodologies, real case studies, and competencies…

2 settimane ago

Part-Time Executive Education: Balancing EMBA and Senior Management Responsibilities

Effective strategies to balance Executive Master of Business Administration with senior management responsibilities: time management,…

3 settimane ago