DUBAI 2022: Entrepreneurship Course

Dubai is one of the fastest growing economies in the world and has a reputation for being a forward-thinking and visionary city.
Expo 2020 Dubai will be a great occasion to create, innovate and collaborate.

Dubai is a global hub for financial services, logistics, tourism, hospitality, and trade, and is steadily growing other sectors including healthcare, technology and clean energy.

The USI EMBA international module is the perfect opportunity for our students to get inspired by the entrepreneurial and innovative spirit of the city. Our USI Executive MBA is not only about formal lectures, project development, testimonials by leading managers; it is also about experience.

This is the purpose of this three-day Study Tour in Dubai, United Arab Emirates, from 13 to 15 March 2022.

Entrepreneurship course

The theme of the course is Entrepreneurship. Students will be guided in writing a business plan for a start-up in one of the following areas:
a) Digital economy.
b) Sustainable economy

Programme Overview & Structure

1. From a business idea to a business plan
2. Market analysis and marketing plan
3. Industry and competition analysis
4. Entry strategy and competitive strategy
5. Building digital organisation
6. Financial simulations and Valuation
7. Risk assessment and risk mitigation
8. Exit strategies

Professor Gianluca Colombo

Professor of Management and Entrepreneurship.

Director Executive MBA

Dean of the Faculty of Economics

Former Head of the Department of Management

He is member of the SMS (Strategic Management Society), the AIMS (Association Internationale de Management Stratégique), the EURAM – European Academy of management), the SDS (System Dynamics Society).

His field of research are: Merger & Acquisitions, Family Business, System thinking and complexity in management, Logic and rhetoric of strategic conversation.