EMBA 14 OPEN DAY 03.06

EMBA 14 OPEN DAY 03.06

EMBA 14 OPEN DAY 03.06

Transform Your Career: Discover the Future of Executive Leadership at USI EMBA 14

Your Journey to ethical global leadership starts here

June 3, 2025 | 6:15 PM | USI Executive Center

Are you ready to join the next generation of transformational business leaders? The USI Executive MBA is opening its doors to unveil EMBA 14 – a program designed for ambitious professionals who want to drive positive change while advancing their careers.

What awaits you:

  • 6:15 PM: Discover the revolutionary EMBA 14 program with Academic Director Paulo Gonçalves, Ph.D. from MIT Sloan
  • 6:45 PM: Hear inspiring success stories directly from our accomplished alumni and current students
  • 7:00 PM: Get your questions answered in our interactive Q&A session
  • 7:15 PM: Network with future classmates and faculty over aperitivo

The USI EMBA advantage: where vision meets impact

Our Mission: To shape ethical global business visionaries through excellence in education, led by world-class international faculty who seamlessly bridge theory and practice in intimate learning environments.

At USI EMBA, we don’t just teach business – we cultivate leaders who drive transformative change. Our program combines cutting-edge innovation with unwavering ethical foundations, empowering you to lead by example while pursuing a more sustainable and harmonious world.

A formula designed for success

The perfect balance: 18 months that will transform your career trajectory

  • 12 Core Courses covering everything from strategic decision-making to sustainable finance
  • 2 Elective Courses tailored to your specific interests and career goals
  • 1 International Study Tour to Boston, USA – expanding your global perspective
  • Monthly Intensive Format: One day of asynchronous learning followed by transformational weekend session
  • 3-Month Final Project – apply your learning to create real strategic impact in your organization

Meet Your Academic Director: Paulo Gonçalves

Paulo Gonçalves, Ph.D. MIT Sloan, brings unparalleled expertise to your learning journey. As Professor of Management at USI and Director of the Humanitarian Operations Group, he’s also a Fellow at Cambridge Judge Business School and former MIT Sloan Research Affiliate. His groundbreaking research in behavioral decision-making and humanitarian operations has earned him the Intel Foundation Graduate Research Fellowship and the prestigious CSCMP Doctoral Dissertation Award.

What set us apart: The USI EMBA Experience

Personalized Excellence: Small class sizes ensure every participant receives individualized attention and support tailored to their unique goals and learning style.

Global Perspective: Learn alongside diverse professionals from various industries and countries, creating an intellectually stimulating environment that cultivates a truly international mindset.

Practical Impact: Every lesson connects to real-world application through team-based projects, live case studies, and your final strategic project.

Swiss Quality, Global Reach: Based in Lugano, Switzerland, you’ll benefit from world-renowned Swiss educational standards while accessing Europe’s major business and cultural centers.

Your Career transformation awaits

Our alumni don’t just advance their careers – they revolutionize them. By showcasing ethics and conscious leadership throughout our curriculum, we prepare leaders who succeed professionally while contributing positively to the business world and society at large.

Exclusive Open Day benefits

Limited-Time Opportunity: 
Simply by joining us on June 3rd, you’ll secure a 10% tuition discount upon enrollment. Combined with our available scholarships and financial assistance options, eligible participants can receive up to 15% total savings.

Invest in yourself

Reserve your place today email: emba@usi.ch

Empowering Entrepreneurs: How the USI EMBA Fuels Startup Growth and Leadership

Empowering Entrepreneurs: How the USI EMBA Fuels Startup Growth and Leadership

In the dynamic landscape of modern business, entrepreneurs face unprecedented challenges and opportunities. The USI Executive Master in Business Administration (EMBA) program has established itself as a catalyst for entrepreneurial success, offering a unique blend of academic rigor and practical application specifically designed to transform ambitious professionals into visionary business leaders capable of launching and scaling innovative ventures.

Bridging the Knowledge Gap for Aspiring Entrepreneurs

Many entrepreneurs begin their journey with brilliant ideas but limited business expertise. The USI Executive Master entrepreneurship track addresses this fundamental challenge by providing comprehensive frameworks that transform creative concepts into viable business models.

This balanced approach has proven particularly valuable for technical founders transitioning from innovation to commercialization—a notoriously difficult leap that requires complementary business acumen alongside technical expertise.

Mastering the Art and Science of Startup Funding

Access to capital remains one of the greatest challenges for emerging ventures. The USI EMBA demystifies the complex world of startup funding through specialized modules covering everything from seed financing to venture capital negotiations and alternative funding mechanisms.

Participants gain critical insights into:

  • Crafting compelling investment pitches that resonate with different investor profiles
  • Structuring deals that protect founder interests while attracting necessary capital
  • Navigating valuation methodologies across different growth stages
  • Building financial models that withstand investor scrutiny

Innovation Strategy: From Ideation to Market Disruption

In today’s competitive landscape, sustainable entrepreneurial success demands continuous innovation. The USI EMBA cultivates systematic approaches to innovation that transcend momentary inspiration, embedding innovation as a core organizational capability.

Through specialized innovation strategy workshops, participants learn to:

  • Implement design thinking methodologies that generate customer-centered solutions
  • Develop organizational cultures that nurture creative problem-solving
  • Establish innovation metrics that balance experimentation with accountability
  • Build innovation portfolios that manage risk while pursuing breakthrough opportunities

This practical orientation ensures that entrepreneurial participants can immediately implement structured innovation processes within their ventures, regardless of industry or development stage.

A Global Perspective for Global Opportunities

Today’s entrepreneurs operate in an interconnected global marketplace that demands international awareness and cross-cultural competence. The USI EMBA cultivates this global mindset through international residencies, multicultural case studies, and a diverse participant cohort representing multiple nationalities and business backgrounds.

Why Entrepreneurs Choose the USI Executive MBA

In a landscape crowded with business education options, the USI EMBA distinguishes itself through its entrepreneurial focus, practical orientation, and proven track record of venture success. The program consistently ranks among top executive master programs for entrepreneurship, attracting ambitious founders seeking both immediate business impact and long-term leadership development.

For aspiring and established entrepreneurs alike, the journey from innovative idea to successful enterprise demands a sophisticated blend of business knowledge, leadership capabilities, and strategic insights. The USI Executive Master in Business Administration stands as a transformative educational experience that equips founders with the comprehensive toolkit needed to navigate this complex journey.

By addressing the specific challenges of startup funding, business scaling, and innovation strategy within a supportive entrepreneurial ecosystem, the USI EMBA empowers participants to overcome the obstacles that derail many promising ventures. For entrepreneurs committed to translating their vision into sustainable business success, this investment in comprehensive development represents not merely an educational credential but a strategic advantage in an increasingly competitive global marketplace.

Negotiation: A Core Competency Fostered in the USI Executive MBA

Negotiation: A Core Competency Fostered in the USI Executive MBA

In today’s high-stakes business environment, the ability to negotiate effectively has evolved from a desirable skill to an essential competency for executive leaders. The USI Executive MBA program recognizes this shift, placing strategic negotiation at the heart of its curriculum as a foundational element of leadership development and business success.

Mastering the Art of the Deal in Global Business

Negotiation extends far beyond simple transactional exchanges. In the complex web of modern business relationships, executives must navigate cultural nuances, competing interests, and strategic partnerships with finesse and precision. The USI Executive MBA program approaches negotiation as both science and art, equipping participants with research-backed tactics while honing their interpersonal intelligence.

The Negotiation-Leadership Connection

The USI Executive MBA program recognizes that negotiation skills and leadership development are inherently intertwined. Effective negotiation requires many of the same competencies that define successful leadership: emotional intelligence, strategic thinking, clear communication, and ethical decision-making.

This integration creates a multiplier effect for program participants, who find that improvements in their negotiation abilities catalyze broader leadership growth across other professional domains.

Competitive Advantage in a Global Marketplace

In an era where business spans continents and cultures, negotiation proficiency provides a decisive edge. USI Executive MBA graduates consistently report that their enhanced negotiation capabilities directly contribute to:

  • Securing more favorable terms in major business deals
  • Successfully navigating complex stakeholder relationships
  • Resolving conflicts more efficiently and with better outcomes
  • Building stronger, more resilient business partnerships
  • Advancing more rapidly into senior leadership positions

Future-Proofing Executive Careers

As artificial intelligence and automation transform business operations, distinctly human capabilities like negotiation become increasingly valuable. The USI Executive MBA program deliberately cultivates these irreplaceable competencies, ensuring that participants remain relevant and valuable in tomorrow’s business landscape.

Why USI EMBA Stands Apart

While many executive MBA programs acknowledge the importance of negotiation skills, USI EMBA has distinguished itself through its comprehensive, multidisciplinary approach. The program integrates insights from psychology, game theory, cross-cultural studies, and communication science to create a negotiation curriculum that stands among the most sophisticated in European business education.

In negotiation as in leadership, this balanced approach prepares participants not just for their next business deal, but for a lifetime of effective business relationships.

Conclusion

For executives seeking to enhance their professional toolkit, few skills offer the versatility and impact of strategic negotiation. As a cornerstone of the USI Executive MBA experience, negotiation training represents both an immediate professional advantage and a long-term career investment. In a business landscape where relationships and agreements form the foundation of success, negotiation prowess remains the ultimate executive competency—one that USI cultivates with exceptional intentionality and expertise.

EMBA 14 OPEN DAY 03.06

EMBA 14 OPEN DAY 03.06

EMBA 14 OPEN DAY 03.06

3 June 2025, 6:15 PM

USI EMBA opens its doors for a presentation of its new program EMBA14, starting in November 2025 and extending through May 2027. This is a unique opportunity to learn about the master, the application requirements, its vision and mission.

SCHEDULE

6:15 Presentation of the new edition of the Executive MBA by Academic Director Paulo Gonçalves, Ph.D MIT Sloan
6:45 Perspectives from alumni and students
7:00 Interactive Q&A Session
7:15 Aperitivo at Executive Center

OUR FORMULA

12 core courses + 2 elective courses.
1 Study Tour in Boston, USA
1 course per month, consisting of 1-day asynchronous and 1 weekend (Saturday and Sunday)
3 months project work

EXCLUSIVE BENEFITS

Attending the Open Day grants participants a 10% tuition discount upon enrollment. In addition, financial assistance options are available, including scholarships and other discount opportunities. The maximum cumulative discount for eligible participants is 15%.

_______________________________________________________________________

Enhancing Your Career Prospects

The USI EMBA program aims at advancing your career. By spotlighting the success stories of our alumni and showcasing the high-caliber positions they have achieved, we provide you with both inspiration and a clear vision of your potential future.

Ethics and Conscious Leadership
With the incorporation of ethics and conscious leadership into our curriculum, we aim to cultivate leaders who not only succeed in their careers but also contribute positively and ethically to the business world.

Vision
USI EMBA’s vision is to empower the next generation of global business leaders, instilled with unwavering ethics to drive transformative- positive change in the world.

Mission
USI EMBA’s mission actualizes its vision to shape ethical global business visionaries, through an unwavering commitment to excellence in education, led by our experienced international faculty who bridge theory and practice in intimate class settings. We embrace cutting-edge innovation, champion values and ethics, and commit to sustainability, nurturing strategic alliances. This empowers our students to lead by example, catalyzing profound, positive change in the relentless pursuit of a more sustainable and harmonious world.

Academic Director Paulo Gonçalves, Ph.D MIT Sloan
Paulo Gonçalves is Professor of Management at USI and Director of the Humanitarian Operations Group. He is a Fellow at the University of Cambridge Judge Business School (CJBS) and former Research Affiliate at the MIT Sloan School of Management.
His research combines System Dynamics Simulation, Behavioral Experiments and Econometrics to understand how managers make decisions in humanitarian settings. Currently, he has been developing supply chain experiments to understand and improve managerial decisions in humanitarian operations.
He holds a Ph.D. in Management Science from MIT Sloan and a M.Sc. from MIT. Prior to USI, prof. Gonçalves held appointments at the MIT Sloan School of Management and the University of Miami Graduate School of Business.
While at Sloan, Paulo worked with Intel’s Strategic Capacity group as an Intel scholar. For his work, he has received the Intel Foundation Graduate Research Fellowship Award (2003-2004). For his dissertation, he has won the 2004 Doctoral dissertation award given annually by the Council of Supply Chain Management Professionals (CSCMP).

Prof Paulo Goncalves

Book your place: emba@usi.ch

How an Executive MBA Enhances Strategic Decision-Making

How an Executive MBA Enhances Strategic Decision-Making

In today’s complex and rapidly evolving business landscape, executives face unprecedented challenges that require sophisticated decision-making capabilities. The ability to analyze situations holistically, anticipate market shifts, and make confident strategic choices has become the defining characteristic of successful business leaders. This is where the Executive MBA from Università della Svizzera italiana (USI) creates exceptional value, transforming experienced professionals into visionary strategists equipped for the highest levels of organizational leadership.

The Strategic Thinking Revolution

Strategic thinking isn’t merely about planning—it’s about developing a comprehensive mindset that shapes every business decision. The USI Executive MBA program cultivates this mindset through a carefully designed curriculum that balances theoretical frameworks with practical application.

What distinguishes truly exceptional executives is not just their industry knowledge, but their ability to connect seemingly disparate factors into coherent strategic insights. The USI EMBA approach deliberately challenges participants to expand their decision-making capacity beyond conventional boundaries.

Analytical Frameworks That Drive Results

At the core of strategic decision-making lies robust analytical capability. The USI EMBA equips participants with sophisticated frameworks that bring clarity to complex business challenges:

Multidimensional Analysis

Traditional business education often compartmentalizes knowledge into distinct functional areas. The USI EMBA takes a different approach, training executives to analyze challenges through multiple lenses simultaneously:

  • Financial impact assessment
  • Competitive positioning analysis
  • Organizational capability mapping
  • Market trajectory forecasting
  • Stakeholder value alignment

This multidimensional approach prevents the common pitfall of solving business problems in isolation, instead fostering decisions that consider systemic implications across the organization.

Scenario Planning for Uncertainty Management

In volatile business environments, the ability to navigate uncertainty becomes a competitive advantage. The USI EMBA’s Strategic Foresight module develops participants’ capacity to:

  • Identify emerging trends and potential disruptors
  • Construct plausible future scenarios
  • Develop robust strategies that perform across various possible futures
  • Recognize early warning indicators that signal shifting conditions
  • Maintain strategic flexibility while committing to clear directions

The scenario planning methodology taught at USI completely transforms how executive teams approach strategic planning. Graduates report moving from anxiety about uncertainty to seeing it as a space for competitive differentiation.

Data-Informed Decision Architecture

While intuition and experience remain valuable assets, today’s business environment demands sophisticated data interpretation skills. The USI EMBA develops executives who can:

  • Distinguish between correlation and causation in business metrics
  • Identify informational gaps that create strategic risk
  • Evaluate the quality and reliability of different data sources
  • Integrate quantitative analysis with qualitative insights
  • Communicate complex data findings to diverse stakeholders

From Analysis to Action: The Decision Execution Gap

Many executive programs excel at developing analytical capabilities but fall short in translating analysis into effective execution. The USI EMBA addresses this common gap through its distinctive Action Learning Projects, where participants apply strategic frameworks to real organizational challenges.

The difference between good and great executive education lies in bridging theory and practice. USI EMBA participants don’t just analyze case studies—they transform their own organizations through applied strategic projects with measurable outcomes.

These capstone projects require participants to:

  1. Identify a strategic opportunity or challenge within their organization
  2. Apply appropriate analytical frameworks to develop insights
  3. Design a comprehensive implementation roadmap
  4. Secure organizational buy-in from key stakeholders
  5. Execute initial phases and document tangible business impact

For many participants, these projects generate substantial ROI that exceeds the program investment while demonstrating their enhanced strategic capabilities to organizational leadership.

Cognitive Diversity: The Strategic Leader’s Advantage

Perhaps the most valuable aspect of the USI EMBA experience is exposure to diverse perspectives. With participants representing varied industries, functional backgrounds, and cultural contexts, classroom discussions become laboratories for testing strategic assumptions.

The program deliberately cultivates cognitive diversity through:

  • Cross-industry innovation workshops where practices from one sector inspire solutions in another
  • Global immersion experiences that challenge Western business assumptions
  • Peer coaching circles where executives provide alternative perspectives on strategic challenges
  • Faculty with diverse academic and professional backgrounds who introduce varied analytical approaches

Many EMBA participants come with extensive experience in specific sectors. Yet the insights from classmates in various industries fundamentally change how they approach strategic problems. Graduates consistently report seeing opportunities they would have previously missed.

Decision-Making Under Pressure: The Leadership Dimension

Strategic decisions rarely occur in conditions of perfect information or unlimited time. The USI EMBA develops participants’ capacity to make sound judgments under constraints through:

  • High-Stakes Simulations
    Using advanced business simulations, participants make complex decisions with incomplete information and experience the consequences in compressed timeframes. These exercises reveal decision-making patterns and biases that might otherwise remain hidden.
  • Crisis Leadership Training
    Specialized modules on crisis management place executives in scenarios where strategic choices must be made rapidly while balancing multiple stakeholder interests. These experiences develop the psychological resilience needed for high-pressure leadership roles.
  • Ethical Decision Frameworks
    Beyond financial and operational considerations, today’s leaders must navigate complex ethical dimensions. The USI EMBA provides robust frameworks for integrating ethical considerations into strategic decisions, ensuring that participants develop as responsible organizational stewards.

The Transformative Journey

The USI EMBA experience transforms not just how executives make decisions, but how they perceive their leadership role. Participants consistently report three fundamental shifts:

  1. From Reactive to Proactive: Moving beyond responding to immediate challenges to shaping future competitive landscapes
  2. From Siloed to Integrative Thinking: Developing the ability to synthesize insights across functional areas and stakeholder perspectives
  3. From Execution to Strategic Leadership: Elevating their organizational contribution from implementing strategies to defining them

Your Strategic Leadership Journey

The development of sophisticated strategic decision-making capabilities represents the core value proposition of the USI Executive MBA. Beyond specific tools and frameworks, the program cultivates a distinctive mindset that approaches business challenges with greater clarity, confidence, and vision.

For professionals ready to elevate their strategic impact and accelerate their leadership journey, the USI EMBA offers a transformative experience that delivers measurable returns both personally and organizationally.

 

The USI Executive MBA Experience: peer learning and networking

The USI Executive MBA Experience: peer learning and networking

The USI Executive MBA Experience: peer learning and networking

In the world of executive education, knowledge acquisition extends far beyond classroom lectures and textbooks. At the Università della Svizzera italiana (USI) Executive MBA program, one of the most powerful educational forces lies in the interactions between participants themselves. The program has carefully cultivated an environment where peer learning and professional networking aren’t merely supplementary benefits—they’re fundamental components of the transformative educational journey.

The power of collective experience

The USI EMBA brings together professionals from diverse industries, backgrounds, and cultures, creating a rich tapestry of perspectives and expertise. This diversity is by design, not by chance. When participants enter the program, they bring with them an average of 10-15 years of professional experience, creating a collective knowledge base that spans numerous sectors, management styles, and organizational challenges.

“At the heart of the USI EMBA lies a deeply personalized learning journey,” notes the program description. This personalization extends to how participants learn from each other, with small class sizes ensuring that every voice is heard and every experience shared. The intimate setting allows for genuine connections that facilitate the exchange of ideas and insights that might otherwise remain unexplored.

The program’s hybrid format—combining self-study with intensive on-site weekends in Lugano—creates a perfect balance of individual reflection and collaborative learning. These monthly gatherings become crucibles for transformation, where theoretical concepts meet practical applications through the shared experiences of peers.

Learning through collaboration

Team-based projects form the backbone of the USI EMBA learning methodology. Rather than simply assigning group work, the program intentionally structures these collaborations to maximize the exchange of knowledge and perspectives between participants.

“Group work and collaboration” are highlighted as essential elements of the program’s transformative approach to leadership. When participants tackle complex business challenges together, they not only apply academic concepts but also share their unique professional insights, creating solutions that are more robust and innovative than what any individual could develop alone.

Many graduates reflect on how this collaborative approach enhances their professional development. Airline industry professionals report gaining crucial insights into how different departments operate, manufacturing executives learn from finance specialists, and technology leaders gain fresh perspectives from marketing experts. These cross-industry exchanges create a multidimensional learning experience that prepares participants to navigate the interconnected nature of modern business.

Building networks across generations

One of the most distinctive features of the USI EMBA networking experience is its intergenerational approach. The program uniquely structures certain elective courses to be shared between cohorts, creating networking opportunities that span different program generations.

“Participants will also have the opportunity to network with students from the previous and next EMBA cohorts, thanks to joint elective courses that bring together participants across different generations of the program,” explains the program documentation. This innovative approach creates a unique in-class networking experience that connects participants with alumni who are already applying their EMBA knowledge and with incoming students who bring fresh perspectives.

This networking across program generations extends the professional connections far beyond the immediate classmates, creating a robust ecosystem of relationships that can provide support, opportunities, and insights throughout one’s career. The relationships built during these shared experiences often evolve into lasting professional connections and even friendships that continue long after graduation.

Informal learning moments

While structured collaborative activities form the backbone of peer learning, some of the most valuable exchanges happen during the informal moments between scheduled sessions. The USI EMBA recognizes the importance of these unplanned interactions and deliberately creates spaces for them to flourish.

“Informal networking opportunities abound during lunches, class breaks, social events, and other activities, allowing participants to connect with fellow students and guest speakers,” notes the program description. These casual conversations often lead to unexpected insights, as participants discuss how they’re applying concepts in their respective organizations or share challenges they’re facing in implementing new approaches.

The program further enhances these informal learning opportunities by hosting holiday parties that involve EMBA community members and their families, creating a more holistic networking experience that acknowledges the importance of work-life integration for busy executives.

Learning from industry leaders

The peer learning experience at USI EMBA extends beyond fellow participants to include interaction with established business leaders and industry experts. Each month, senior managers from local and regional companies are invited to present and discuss current topics with the class, providing another dimension to the networking and learning experience.

These interactions with guest speakers expose participants to real-world applications of the concepts they’re studying and provide opportunities to expand their professional networks beyond the classroom. The conversations that emerge from these sessions often continue informally, creating mentorship opportunities and professional connections that can be invaluable for career advancement.

As reflected in the program’s vision “to empower the next generation of global business leaders,” these connections with established leaders create a bridge between current industry practices and the innovative approaches participants are developing during their EMBA journey.

The alumni network: A lifelong resource

Perhaps the most enduring aspect of the USI EMBA networking experience is access to the alumni network. Upon completion of the program, graduates join an exclusive international community of professionals who share the common bond of the USI EMBA experience.

“Our alumni are passionate about sharing their experiences and are readily available to speak with potential applicants. They serve as a valuable resource to the program, and we take pride in having them as part of our community,” the program states. This willingness to share experiences and insights creates a supportive ecosystem that continues to provide value long after graduation.

The success stories of alumni demonstrate the power of this network. Graduates consistently report that their EMBA connections have led to new business opportunities, career advancements, and valuable partnerships. Many alumni credit their professional success not just to the knowledge gained but to the network of relationships fostered during and after the program.

Creating a supportive learning community

Underlying all aspects of peer learning at USI EMBA is a commitment to creating a supportive learning community grounded in shared values. The program explicitly articulates values like “Mutual Respect” and emphasizes “cultivating an environment where all voices are heard and every perspective contributes to shared success.”

This foundation of mutual respect creates psychological safety that allows participants to take intellectual risks, share vulnerabilities, and engage in the kind of authentic exchanges that lead to deep learning. When executives feel comfortable admitting what they don’t know or challenging prevailing assumptions, the entire cohort benefits from more honest and productive discussions.

Graduates consistently highlight how this supportive environment builds confidence in knowledge and decision-making. Many report launching new initiatives, taking on greater responsibilities, or even starting their own businesses based on the confidence developed through peer interactions during the program.

The USI Executive MBA recognizes that leadership development is inherently a collective journey. By creating an environment where peer learning and professional networking flourish, the program prepares executives not just with knowledge and skills but with a community that supports their ongoing growth and success.

The program philosophy recognizes that executive education is “not only about Business Administration” but “about a deep understanding of yourself” – a self-understanding that emerges not in isolation but through interaction with peers who challenge, support, and inspire one another.

The diverse perspectives, collaborative projects, cross-generational networking, and supportive community create a unique learning ecosystem that transforms how participants see themselves and their potential as leaders. Graduates consistently report becoming “more complete professionals” through the experience of linking various business topics together in collaboration with their peers.

For professionals considering an executive MBA, the USI program offers more than just academic excellence—it provides entry into a vibrant community of practice where peer learning and professional networking become lifelong assets in the journey toward leadership excellence. The EMBA experience fills in knowledge gaps while creating connections that last well beyond graduation, making it a truly transformative professional investment.