Recognize opportunities and seize them before it is too late

Without change, there would never be opportunities for growth. Sometimes a change is necessary for us to further develop our skills and to grow in our careers. Although change is not always easy, it is when we have the best chance of making a lasting impression on our lives. The question is how can we manage to make this a positive change and not a negative one?

Our featured guest speakers, Stephen Norman (Senior Vice President of PSA Group) and Manuela Maronati (Vice President of PTC Therapeutics), have been through many changes throughout the life cycle of their careers and will be giving an engaging presentation about how to make the first 100 days in your new company count. Discover how to identify the people that are most capable of helping you advance in your career (they aren’t who you thought they were), as well as plant the seeds for future success.

GUEST SPEAKERS:

Stephen Norman, Senior Vice President of PSA Group

Stephen Norman has been successful in the automotive industry for over 40 years. He joined Peugeot Citroën on 1 May 2014 and is currently Senior Vice President of the company. He has held an array of important roles within the automotive industry, including Chief Global Marketing Officer of the Peugeot group.
He graduated from Leicester University with a degree in Economics and International Politics, then joined the Rover Group in 1976 where he was stationed in England, Belgium and Spain. Afterwards becoming the Marketing Director at Rover France in 1987.
In 1995 he moved to the Volkswagen Group of France, first as Director of Sales and Marketing, before becoming the CEO 2000.
In 2004, he became the Managing Director of Fiat Auto France and Director of Global Marketing in Turin. In 2007, he joined Renault as Director Global Marketing Group and joined the Executive Committee.

Manuela Maronati Vice President and General Manager at Italy PTC Therapeutics

Manuela is currently Vice President and General Manager Italy at PTC Therapeutics; she is responsible for managing the Italian business of PTC, a biotech company which markets Translarna, the first therapy approved to treat Duchenne Muscular Dystrophy, a rare and fatal disease that effects young children. Before this role, Manuela was the Vice President Marketing and Patient Advocacy for the EMEA Region at PTC Therapeutics, in charge of regional marketing, market access and patient advocacy strategies and tactics for the launch of Translarna. Prior to PTC, Manuela held the position of Senior Vice President Sales, Marketing and Patient Advocacy Europe at InterMune where she helped to build up the European organization from an initial nucleus of three people to 220 employees and 100 Mil € revenue when the company was sold to Roche.

In the past, Manuela has served different marketing and sales roles in Amgen Oncology both in the European Headquarters and in the UK. Manuela also set up her own start-up company Tellus that produces extra-virgin olive oil in Sardinia and export it all over Europe with the goal to improve health and quality of life of Tellus customers through the use of high quality ingredients in everyday diet. Manuela is a chartered Chemical Engineer with an MBA from Bocconi University in Italy.

EVENT DETAILS:

When: Saturday, October 7th from 10:30 – 12:30
Where: USI Auditorium, Via Buffi 13, Lugano

AGENDA:

10:15 Registration and Welcome
10:30 Introduction of the topic and guests
10:45 Manuela Maronati, Pharmaceutical Executive, Vice President of PTC Therapeutics
11:15 Stephen Norman, Senior Vice President of Peugeot
12:00 Open Panel Discussion
12:30 Standing Lunch

Come join us for this complimentary community event on Saturday, October 7th at USI!
Limited spaces, book now at emba@usi.ch

Join us for the extraordinary opportunity to attend one of our EMBA courses for a day! Join us in the USI Executive Center and enjoy a coffee while you get to know our professors and other participants!
Two courses options are offered this session: Human Resource Management and Managerial Economics.

Human Resource Management 
• Learn how to implement an effective system of obtaining, mobilizing, and managing your organizations human assets
• Strategically leverage human capital and use it as a competitive advantage
• Improve recruiting, reducing the outflows of personnel within an organization and properly manage retention

When
Thursday, 12th October / 10:00 – 18:00
Friday, 13th October / 8:30 – 12:30
Saturday 14th October / 8:30 – 12:30

Filippo Carlo Wezel
PhD in Management, University of Bologna (Italy), 2002
Besides regularly presenting his work at international conferences, Filippo has delivered seminars at: Duke University and University of Chicago (USA); INSEAD (UAE); SKEMA and Lille (France); Carlos III University and Pompeu Fabra University (Spain); Linköping University (Sweden); Copenhagen Business School (Denmark); City University and Durham Business School (UK); University of Lille (France); University of Antwerpen (Belgium); University of Groningen and Utrecht University (NL); Hong Kong University of Science and Technology and Hong Kong Polytechnic (Hong Kong); USI Lugano (Switzerland); Bocconi University (Italy) and University of Trento (Italy); Johannes Kepler University, University of Linz (Austria); DUID DIME winter conference (as keynote)

Managerial Economics
• Master the basic tools of microeconomic analysis and apply them to business decision making
• Have a clear understanding of how firms price their products depending on their cost structure and the competitive environment in which    they operate; gain expertise in cost accounting system design
• Understand and be ready to apply the strategies that firms use to gain and sustain competitive advantage
• Analyze the performance of markets both for competing firms and in terms of social welfare

When
Friday, 13th October / 13:30 – 18:00
Saturday, 14th October / 13:30 – 18:00
Sunday 15th October / 08:30 – 12:30

Prof. Marco Ottaviani
Professor of Economics
Marco Ottaviani teaches Economics at Bocconi and Managerial Economics at SDA Bocconi. He recently returned to Italy after globe-trotting for some twenty years. After earning a doctorate from MIT, he became a tenured professor of economics at the London Business School and professor of management and strategy at the Kellogg School of Management, Northwestern University. His research focuses on information aggregation in markets and organizations. Recently, he has been working on the provision of incentives for information intermediaries, the development of prediction markets to improve corporate and public decision-making, and the rationale for government policies intended at protecting consumers.

Space is limited, book now at: emba@usi.ch

USI EXECUTIVE MBA GOING TO DUBAI

Think globally, act locally

In today’s challenging business world, it is essential for managers to think globally, but also be able to act locally.

USI EMBA is a program that provides Swiss excellence in an international environment. USI EMBA is proud to announce that an enriching Intercultural Management module in Dubai has been added to the program.

Dubai is a global hub for finance, tourism, hospitality and trade and has seen rapid growth in other sectors such as healthcare, technology and clean energy. This extraordinary city represents a crossroads of opportunity and one of the fastest growing economies. Dubai will inspire EMBA students with its entrepreneurial and innovative spirit.

Are you ready to invest in yourself?
On October 6th the USI EMBA program will be featured at the Begin Fair in Moscow, Russia.
Don’t miss this opportunity to learn about admission deadlines and requirements, course curriculum, and to ask any other questions you might have regarding the program.

About the fair

BEGIN General & Executive MBA Fair brings together executive education programs and executives. Selective registration ensures a match between our visitor’s profile and General & Executive MBA program’s focus.

Attendance for candidates is free of charge by registration.

When & Where

MOSCOW, Russia

October 6th, 18.00-21.00, set-up starts at 16.30

Radisson Slavyanskaya Hotel, Europe Square, 2

OUR EMBA CLUB SUMMER PARTY!

Catch up with former colleagues, make new contacts, and celebrate the summer in the beautiful setting of Ciani Lugano!

Wednesday July 12th since 7PM.

FEEL FREE TO INVITE YOUR FRIENDS AND FAMILY!

Buffet offered by Ciani Lugano, Serge Santese e Gaetano Biondo

We are waiting for you!

LNG CASE STUDY RESOLUTION

When:
30th June 2017, from 18.00 to 19.00
Where:
USI Executive Center, Blue Room
Keynote Speaker: Dr. Marco Romani

Challenge yourself!
Come and solve an interesting case study, with the guidance of Dr. Romani Marco.

Event description:

The project presented by Dr. Romani Marco is a case study about the application of technology in diverse and unusual sectors. The focus will be on the strategic and sensitive aspects of technical, economical, financial, political and geo political themes, all which must be well managed for the success of the project.
The case study will examine in further detail the application of LNG, a natural liquid gas used in extractive industries as an efficient substitute for diesel. The value of the project is 900 Million USD.
The case takes place in Congo RDC, a high-risk and complex country: this is increasing the level of challenge.

For reservations: emba@usi.ch

Dr. Marco ROMANI is Senior Advisor in Industrial Complex Development and Business Originator/Facilitator.

Dr. Romani possess professional experience covering design and calculation of process plant up to Contract development assistance & risk evaluation, Negotiations support, Claims analysis and Dispute resolution in uncomfortable law environment like as Middle East, Russian and Balkan Peninsula. Appointed as External Executive Director for Strategic Business Implementation, he is in charge to support the innovation and diversification in business processes and related infrastructure support network.
He is currently Advisor for world-class Oil & GAS and EPC Company.
Dr. Romani has also been strongly experienced into “Private Commercial diplomacy” assisting many Ambassadors based in Rome (Italy) during their mandate. Such specialized new type of diplomacy plays a significant role in global trade, investments and R&D activities.