Suzanne Suggs

Full Professor of Social Marketing

Professor Dr. L. Suzanne Suggs is a Full Professor of Social Marketing at the Università della Svizzera italiana (USI) in Lugano, Switzerland, where she leads the BeCHANGE research group at the Institute of Communication and Public Policy. She also holds several leadership roles, including Vice-President of the Swiss School of Public Health (SSPH+), Chair of the SSPH+ Lugano Summer School, and Visiting Reader at Imperial College London.

Dr. Suggs is a recognized expert in health communication and behavior change, with research focusing on vaccine hesitancy, eating behaviors, and physical activity. She has advised governments, including the Swiss government, on public health communication and policy. During the COVID-19 pandemic, she served as a key member and co-chair of the Swiss National COVID-19 Science Task Force’s Public Health expert group.

Dr. Suggs holds a BBA in Marketing from the University of North Texas, an MSc and PhD in Health Studies from Texas Woman’s University, and completed a postdoctoral fellowship at McMaster University. She continues to influence global health policy, education, and research.