When: Thursday 13.09, from 18:00

Where: USI Executive Center

Keynote Speaker: Lelio Mondella, LVMH

Lelio Mondella

General Manager and CEO with 20 years of professional experience at executive’s level in Market leader company in Luxury and Fine Food sector: Organic Baby food and Juices Industry, Organic and biodynamic RETAIL chain, Ready to eat premium vegetables Multinational company, Calvisius caviar (N 1 Europe Ranking CAVIAR Company), Cova 1817 – LVMH group

LVMH

The mission of the LVMH group is to represent the most refined qualities of Western “Art de Vivre” around the world. Since its creation in 1987, LVMH has comprised a unique portfolio of over 70 prestigious brands and in the “Luxury Food business” is present with its famous maison of Wines & Spirits (Moët Hennessy) and in Selective Distribution (DFS, COVA 1817, La Grande Épicerie, Le Bon Marché and Starboard Cruise Services)

Presentation of the course

Learning Objectives

Lelio Mondella will present his course. The course will provide an overview of the Niche segment of the Luxury Food Business and will give its participants some genuine skills in Luxury Food Management, so that they can go on to better understand and access the world of Gourmet and Luxury Food Market and start operate as a professional in that field of activities. Participants will achieve familiarity with the culture and codes of that special niche understanding how a business function and key success factors to create and boost competitive advantage.
Course content
The purpose of this course is to provide students with an understanding of the dynamics and functioning of Luxury food with a focus on Brand strategy and intangible assets values from a general mgmt. perspective. Application of the MBA tools in real cases focusing on Strategic Marketing as well as issue to translate brand concept and idea into operational actions, are investigated together with participants during the course.
Some real cases of Brand architecture, new market penetration and product’s portfolio innovation are analysed during the course in order to understand how important is to think with a clear vision and be focused on brand mission. Route to internationalisation and different sales channel management are analysed as key factors for Business development with a pragmatic approach.

Limited places available. Write an email at: emba@usi.ch