The rise of new mobility concepts and shifting mobility preferences of private and commercial customers (e.g., private and business-car sharing, electric vehicles and an increasing role of used cars and fleet) are causing automakers and automotive retailers to rethink their current business model.
In this workshop we will stimulate discussion on how this is disrupting the traditional distribution model and suggest how automakers can build new relationships with the customer by leveraging connected vehicles, as well as deliver a rich brand experience through seamless integration across all customer-facing channels.
When: 26 November 2016: 10 AM – 6 PM (lunch break time one hour) + Networking Aperitif
Where: @USI, Via Buffi 13, Lugano, Main Building, Executive Center 2nd Floor
Speakers:
Senior Vice President Marketing & Sales
PSA Peugeot Citroën
Professor of Marketing
Management Consultant at Schweizerisches Rotes Kreuz
Professor at SDA Bocconi
Price: 800 CHF (included lunch + coffee breaks + aperitif)
The Workshop is FREE for Candidates on EMBA program 2017/2018.
The Workshop is FREE for EMBA CLUB Members.
Limited places, book now at emba@usi.ch
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