When: Tuesday 5th December at 18:30
Where: USI Via G. Buffi 13, Lugano

Keynote Speaker: Paolo Tacconi, Digital Expert
Senior Consultant, Lifeware A.G.
Senior Vice President Digital, Ferrari
Executive Producer, Microsoft

Moderator: Eleonora Cattaneo
Professor of International Marketing
Ph.D. University of Pavia

Most organisations are embracing technology and digitalisation as an opportunity for growth and change. But change can be painful, and there aren’t any free lunches at the table of technology. Even one of the most successful leaders in the industry, the founder of Alibaba Jack Ma, foresees that the role of CEO will be taken over by robots. Paolo Tacconi will share his expertise in managing the transition process, how to embrace digitalisation in a modern organisation, and how to lead through transformation.

Examples from Ferrari, Microsoft, Fintech and media will be discussed with help from people in the audience.

Are you ready for change?

Agenda:
18:15-18:30 Registration
18:30-19:00 Keynote Speaker: Paolo Tacconi
19:00-19:30 Interactive Discussion
19:30 Aperitivo

RSVP here: https://mybossisarobot.eventbrite.com/

Paolo Tacconi is a digital transformation professional with 25+ years of experience across different industries, Countries, products and teams. Making business – and customer – sense out of the mess of accelerated technological changes is his job and passion. He managed successful projects in the media industry, in software companies and in manufacturing, working extensively and on a global scale for companies like Microsoft, Ferrari and RCS/Corriere della Sera. He grew in a small Italian town from a family of entrepreneurs, studied Economics and Philosophy at Bocconi University in Milan and is a professional journalist. When asked, he says he is proud of two things: his family, and the impact on people he helped to grow in their leadership assignments across the world.
A few professional highlights: growing a digital team from startup to 200 people in the early 2000; taking a newspaper from laggard to digital leader in 2005; building the most profitable and engaging network of web portals in Western Europe in the late 2010; taking the Ferrari brand to the future with a tailored digital platform, engaging both luxury customers and fans. His latest project is an AI driven insurance platform, developed with a group of mathematicians and programmers in Switzerland.

Eleonora Cattaneo’s areas of expertise include strategic and international marketing as well as brand management and communications. She has global consulting experience in a variety of Fortune 500’s: Fiat, CNH Industrial, Renault and Nestlé among others. She has acted as in-house advisor to CMOs providing insights as well as support in deployment of new market entry strategies, brand repositioning and new product launches. She has been visiting a professor at EM Lyon, the Helsinki School of Economics and Cranfield School of Management.