Dr. Soyer is a behavioral scientist and the founder of SOYER Decision Advisory. He has contributed to graduate and executive programs at INSEAD, Bayes, TUM, USI, EDHEC, ESSEC and MIP, among others. He has provided talks, workshops and/or projects to a wide range of organizations, including Google, Airbnb, Amazon, Microsoft, Continental, BBVA, ING, BASF, Pfizer, Turkish Airlines, EY, TBWA. Beyond his scholarly publications, he has co-authored The Myth of Experience (with Robin Hogarth), and written for Harvard Business Review and MIT Sloan Management Review on decision making. He has also co-created and managed social enterprises.
This course focuses on improving critical thinking and strategic decision making skills of today’s and tomorrow’s leaders.
TOPICS
Recognizing Main Decision Traps
Learning the Right Lessons from Data & Experience
Improving Intuition, Critical Thinking & Influence
Designing & Communicating Decision Objectives
Mitigating Uncertainty with Communication & Creativity
Improving Decisions of Groups & Organizations
Book your place: emba@usi.ch
Why do organizations that know they need to transform so often fail to do so?…
USI EMBA 15 starts in November 2026. Save CHF 10,000 with Early Bird Discount –…
USI EMBA 15 starts in November 2026. Join an 18-month Executive MBA program where networking…
The 2025 edition of the Boldbrain concluded this evening with the traditional awards ceremony, which…
Boldbrain, organised by Fondazione Agire with the USI Startup Centre is Ticino’s leading accelerator for…
The fourteenth edition of the Executive MBA of the Faculty of Economics at the Università…