BE AN EMBA FOR A DAY: Digital Transformation 2-3 July

Digital Trasformation


When: 2-3 July 2022

Where: USI Executive Center, Blue Room

Professor: Gianvito Lanzolla


Digital transformation is about adapting businesses to a “new normal”. As digital technology, society and businesses co-evolve into this “new normal”, creating multiple levels of change and uncertainty, business leaders must think thoroughly about their business models and the new drivers of value creation and value capturing.

Through this immersive programme you will:

  • Develop a systematic understanding of the opportunities and challenges related to the “new normal” enabled by digital technology diffusion;
  • Develop a systematic understanding of the strategic trade-offs to build a digital transformation roadmap;
  • Develop a systematic understanding of the role of AI in business models;
  • Develop a systematic understanding of the key leadership, cultural and organizational hurdles to make the transformation happen;
  • Reflect on the personal leadership traits required to lead the digital transformation;
  • Sharpen the skills to make the digital transformation happen.

Conceptual and practical understanding will be developed through interactive lectures, cases, several videos, and applied workshops.

Come join us at the Executive Center 2-3 July 2022

Limited places, book now at


Gianvito Lanzolla

Gianvito Lanzolla is Professor of Strategy at Bayess Business School ( formerly Cass Business School) City University London, which he joined in April 2006.

He currently serves as the Head of the Faculty of Management and he is the Founder and Director of the Cass’s Digital Leadership Research Centre (DLRC).

Before joining Cass Business School, Professor Lanzolla served on the faculty of the London Business School.

Over the years, Professor Lanzolla has had several visiting appointments at leading business schools including Hyderabad’s Indian School of Business, Berlin’s ESMT and University of Bologna.