BACK TO CAMPUS: Open Day with a window on London


We are back to campus!
We are delighted to offer you:

– A customized presentation of the Executive MBA;
– A guided tour of our USI Campus;
– A visit of our Executive Center;
– An international call to Professor Gianvito Lanzolla, from CASS Digital Leadership Research Centre, London.


Professor Gianvito Lanzolla

Gianvito Lanzolla is Professor of Strategy at Cass Business School, City University London, which he joined in April 2006. He currently serves as the Head of the Faculty of Management and he is the Founder and Director of the Cass’s Digital Leadership Research Centre (DLRC). Before joining Cass Business School, Professor Lanzolla served on the faculty of the London Business School. Over the years, Professor Lanzolla has had several visiting appointments at leading business schools including Hyderabad’s Indian School of Business, Berlin’s ESMT and University of Bologna.






In today’s world, entrepreneurs and executives must face two new factors that affect political and economic environments, alter social relations and deeply impact businesses, their operations and their processes:
Digital Revolution: The advent of big data, machine learning, and new technologies require new organizational approaches and competencies.
Sustainability: The need to create and maintain a sustainable society for future generations must be an integral part of a successful business strategy.

Digital transformation is about adapting businesses to a “new normal”. As digital technology, society and businesses co-evolve into this “new normal”, creating multiple levels of change and uncertainty, business leaders must think thoroughly about their business models and the new drivers of value creation and value capturing.


Each function, in every organizations, must understand their implications and apply the appropriate transformations to obtain a competitive advantage in their markets.
In today’s environment simply closing the managerial skills gap is not enough anymore. In order to prosper in this new reality an innovative and visionary approach is required. It is essential to question the validity of existing models with a pioneering, and not merely adaptive, spirit and develop new paradigms. EMBA10 embraces this spirit of innovation and is constantly evolving to ensure the highest education standard to the participants.


1 course per month
3 days:
1 day self-learning
2 days Saturday and Sunday, in Lugano


Core courses will be integrated with a digital and sustainable part, aimed at understanding how these trends influence each function in the organization, and generally the impact on a business strategy.

Core Courses:

Artificial Intelligence & Organizational Behavior and Leadership
Business Analytics
Digital Marketing
Operation Management
Leading Digital Transformation

Advanced courses:

3, chosen by the class, among:
Artificial Intelligence (AI) And Machine Learning (Ml) For Business
Leading and Organizing Digital Transformation
Risk and Governance For The Digital Age
Sustainability Management
Valuing the Intangibles
Leadership and Corporate Accountability

For more info: